Campaigns Register
Client: Haier
Brand: Haier Refrigerator
Brief: Highlight the Haier brand as the choice of the Olympic champion
Creative Agency: Golden Circle
Digital Agency: IO Digital
Media Agency: IG Square
Account Team: Mehreen Arjumand
Creative Team: Naeem Raza
Media: Brand activation, digital and OOH
Client: Honda Atlas Cars Pakistan
Brand: Honda Civic RS
Brief: Endorse and communicate the car’s features
Creative Agency: Golden Circle
Digital Agency: Golden Circle
Account Team: Mehreen Arjumand and Jannat Safdar
Creative Team: Naeem Raza
Media: Brand activation, digital and OOH
Client: Ismail Industries
Brand: Bisconni Cakes
Brief: Launch Bisconni’s cakes (which include chocolate chip vanilla, rich coffee and creme lotus flavours) as the perfect indulgence for people when they celebrate everyday moments – no matter how big or small
Creative Agency: Manhattan Communications
Digital Agency: Digitz
Media Agency: Group M
Account Team: Tehmina Siddiqi, Sameer Malik and Marzia Zehra
Creative Team: Adeeba Khan, Sharjeel Ahmed, Yasir Aslam, Mehwish Hasan and Omar Kamran
Media: Digital, in-store, OOH and TV
Client: Khushhali Microfinance Bank
Brand: Bachat Plus Savings Account
Brief: Promote the account’s rate of return prominently, while depicting emotional values
Creative Agency: Synergy Advertising
Media Agency: Synchronize Media
Creative Team: Haroon Riaz, Sohail Mazhar Khan, Muhammad Haris Akram, Nosheen Razzaq and Abdullah Malik
Account Team: Khurram Pervaiz and Sheeza Zafar
Media: Print
Client: Mary Brown’s Chicken
Brand: Mary Brown’s Chicken
Brief: Launch Mary Brown’s Chicken in Pakistan
Creative Agency: Golden Circle
Digital Agency: Golden Circle
Media Agency: Golden Circle
Account Team: Mehreen Arjumand and Walia Tahir
Creative Team: Amna Younas
Media: Brand activation, digital and OOH
Client: Nestlé Pakistan
Brand: Bunyad
Brief: Establish Bunyad as the go-to iron supplement using the tagline Behtar Zindagi ki Mazboot Bunyad
Creative Agency: Red Publicis
Digital Agency: Publicis Media Pakistan
Media Agency: Publicis Media Pakistan
Account Team: Muhammad Fakhar Shahzad and Zohaib Burki
Creative Team: Ammarah Haroon and Nabeeha Ayaz
Media: Digital and TV
Client: Nestlé Pakistan
Brand: Milkpak Cream
Brief: Showcase Milkpak Cream as an indulgent sensory experience and reinforce its superiority
Creative Agency: Red Publicis
Digital Agency: Publicis Media Pakistan
Media Agency: Publicis Media Pakistan
Account Team: Hajra Usman, Mobeen Akhtar and Zohaib Burki
Creative Team: Ammarah Haroon, Nabeeha Ayaz and Ayesha Shoaib
Media: Digital and TV
Client: Nestlé Pakistan
Brand: Nescafé
Brief: Grow and build the coffee category in Pakistan among the youth
Creative Agency: Red Publicis
Digital Agency: Publicis Media Pakistan
Media Agency: Publicis Pakistan
Account Team: Mobeen Akhtar and Zohaib Burki
Creative Team: Hamza Amjad, Zareen Rathor and Fatima Muzaffar
Media: Digital and TV
Client: Ora Developers
Brand: Eighteen By Ora
Brief: New brand launch
Creative Agency: Golden Circle
Digital Agency: IO Digital
Media Agency: Time & Space
Account Team: Mehreen Arjumand
Creative Team: Amna Younas
Media: Digital, OOH, print and TV
Client: The Potato Factory International
Brand: OPTP
Brief: Promote the 007 burger and focus on its seven ounces of juicy goodness, pickles, double cheese and our sauce
Creative Agency: Design Leagues
Digital Agency: Yell Design
Media Agency: Clickity Corp
Brand Team: Talha Abdulla, Nabeel Tahir and Qaisar Khan
Creative Team: Ghazi Salahuddin, Muhammad Saad, Yasir Latif, Shafeeq ur Rehman and Haider Azim
Media: Digital and OOH
Client: The Potato Factory International
Brand: OPTP
Brief: Encourage people to bite into OPTP’s spicy Korean flavoured wings which deliver a fiery, zesty punch with every crunch.
Creative Agency: Design Leagues
Digital Agency: Yell Design
Media Agency: Clickity Corp
Brand Team: Talha Abdulla, Nabeel Tahir and Qaisar Khan
Creative Team: Ghazi Salahuddin, Muhammad Saad, Yasir Latif, Shafeeq ur Rehman and Haider Azim
Media: Digital and OOH
Client: PSI Pakistan
Brand: Viya Pakistan
Brief: For the second dadi series, focus more on Viya’s services and spacing when having children
Creative Agency: Bond Advertising
Digital Agency: Bond Advertising
Media Agency: Bond Advertising
Account Team: Reem Ehteram and Shayan Yousuf
Creative Team: Asif Hussain, Shafaq Shahid, Misha Muttalib, Meera Jaffer and Rida Bashar
Media: Digital (social media influencers)
Client: PSO
Brand: Carient Motor Oil
Brief: Develop a Carient consumer promotion telop for trial generation and conversions
Creative Agency: Synergy Advertising
Media Agency: Synchronize Media
Account Team: Zaid Mahmood & Maarij Khan
Creative Team: Ali Murtaza & Hassaan
Media: OOH
Client: Ravi Urban Development Authority (RUDA)
Brand: Ravi City
Brief: Launch the new initiative of the expressway
Creative Agency: Golden Circle
Digital Agency: Golden Circle
Media Agency: N/A
Account Team: Mehreen Arjumand and Jannat Safdar
Creative Team: Amna Younas and Naveen Faisal
Media: Brand activation, digital and OOH
Client: Second Cup
Brand: Second Cup Coffee
Brief: Market coffee in the winter
Creative Agency: Golden Circle
Digital Agency: Golden Circle
Media Agency: Golden Circle
Account Team: Mehreen Arjumand and Walia Tahir
Creative Team: Amna Younas
Media: Brand activation, digital and OOH
Client: Shujabad Agro Industries
Brand: Eva Cooking Oil
Brief: N/A
Creative Agency: In-house
Digital Agency: In-house
Brand Team: Muhammad Asim Hussain and Aliza Anees
Creative Team: Anus Khan and Mohsin Owais
Media: Digital
Client: U Microfinance Bank
Brand: U Bank Islamic Noor Account
Brief: Communicate the features and benefits of the brand’s Islamic banking account for women.
Creative Agency: Synergy Advertising
Media Agency: Synchronize Media
Account Team: Khurram Pervaiz and Abana Dean
Creative Team: Haroon Riaz, Sohail Mazhar Khan, Muhammad Haris Akram, Nosheen Razzaq and Abdullah Malik
Media: Print
Client: Unilever
Brand: Knorr
Brief: Communicate that tradition meets innovation as the young generation adds their unique twist to classic Ramzan recipes
Creative Agency: We Are Transmedia
Creative Team: Umair Anwar, Tania Umar, Sheheryaar Qasim, Kareema Malik and Arooj Anwar
Media: Digital and TV
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