Campaigns Register
Campaigns Released in January-February 2025
Haier
“From mattresses and motorbike tyres to UPS batteries and home appliances, we aim to cater to the needs of a typical household”
Arif Lakhani, co-Founder, Qist Bazaar, speaks to Uzma Khateeb-Nawaz about the inception of Qist Bazaar, its instalment-based product purchasing model and marketing strategies.
Measuring the impact of sports marketing
Drawing on the PSL experience, brands should take concerted steps to better measure their ROI on their sports marketing.
The thrill of instant purchase
The resurgence of consumer banking and finance.
The China factor
Syed Wajeeh-ul-Hassan Naqvi on the growing impact of China’s influence.