In Pakistan, a heartwarming initiative aimed to raise awareness and donations for children with cleft lips and palates – Sensodyne and Parodontax, in partnership with Smile Train, enabled life-changing surgeries for such children.

Bringing forth the brilliant idea – with every sale of a Sensodyne or Parodontax pack, their parent company Haleon donated up to Rs 50 to Smile Train. This powerful partnership began with Haleon’s mission to deliver better, everyday health to humanity and improve self-care in Pakistan, resulting in 377,000+ units sold and funding over 150 cleft surgeries.

The campaign reached 15.1 million people through social media, traditional media, and digital channels. The journey continues to transform lives and bring hope to countless children, with the powerful partnership of Sensodyne, Parodontax and Smile Train leading the way.

This content has been produced in paid partnership with Haleon.