Hush Puppies, Pakistan’s leading international footwear brand, has launched their apparel line for the first time in Pakistan. The brand’s autumn and winter collection, which is aptly called Head to Toe with Hush Puppies, is a major brand expansion that provides people with a one-stop solution for their fashion needs. Hush Puppies apparel collection is high-quality and comfort-driven smart casual western wear that is ideal for men and women.
Hush Puppies’ presence in Pakistan dates to 1992 when the brand first commenced operations in the country. Back then, the footwear options were dominated by shoes that were extremely uncomfortable to wear for an entire day. Hush Puppies’ entry, therefore, provided comfortable, classic styled and high-quality options for customers and filled in a much-needed gap in the market. Through decades of experience in manufacturing quality footwear, the brand’s success proves that consumers always opt for options that cater to their needs and address their problems. This learning is at the heart of Hush Puppies’ A/W ’22 apparel launch as they provide quality apparel to consumers at highly competitive prices, filling in yet another major gap in the market.
Mohammad Qasim, Managing Director Firhaj, says: “Head to Toe is a philosophy we’ve been working on for quite some time. Hush Puppies Pakistan introduced this concept in other countries where we have a presence and we are proud to announce that Firhaj, the official licensee for Hush Puppies in Pakistan, will also be manufacturing apparel for global audiences.”
The apparel line is fashion-forward, with the use of subtle and classy colours and contemporary designs that cater to their audience’s needs for aesthetically pleasing apparel. The brand’s motto of ‘living on the bright side’ is evident from the design of their pilot collection.
Ahsan Rashid, CCO Firhaj was the person behind the launch of the apparel line, as says, “After extensive R&D, Hush Puppies came up with the ideal range to launch with smart casual collections for both men and women which reflect their choices and their tastes.”
The collection was publicised with concept-driven DVC with the theme “Looking at the Bright Side.” The narration and visuals depicted various Hush Puppies consumers on the lookout for positivity in their lives. The content has been well received by audiences and created an emotional connection with them.
Ravia Saqib, Head of Marketing Hush Puppies, the key thought leader of the concept adds: “As a brand, we have always believed in tying our brand communication to our core philosophy and our apparel line was no different. In this world of constant ups and downs, we want to encourage audiences to look at the bright side of life. So, here’s to looking towards comfort, looking into opportunities and looking at the future.”
Value-driven brands like Hush Puppies are evolving and aim to meet consumer needs. Here’s wishing them success and looking forward to more collections in the future.
This content has been produced in paid partnership with Hush Puppies.