Aurora Magazine

Promoting excellence in advertising

Campaign Register: September–October 2020

Published in Nov-Dec 2020

Campaigns run during Sep-Oct 2020.

Client : Bank AL Habib

Brand Bank AL Habib

Brief Pay tribute to the Armed Forces of Pakistan on September 6.

Creative/Media/Digital Agency Bond Advertising

Creative Team Asif Hussain, Samreen Sarwar

Account Team Reem Ehteram

Media Print, Digital, Radio

Client : Coca-Cola

Brand Coca-Cola

Brief Uplift the spirits of Karachi teenagers by driving relevance and brand love.

Creative Agency Soho Square

Media Agency Starcom

Digital Agency Digitz

Creative Team Sheharyar Ali, Jawahira Javed, Junaid Younus, Zehra Zaidi

Account Team Hassan Bangash, Kiran Iftikhar, Asfandyar Khan

Media TV, Radio, Digital, OOH

Client : Focus & Rulz Pharmaceuticals

Brand Rose-C

Brief Rose-C improves the absorption of Vitamin C.

Creative/Media/Digital Agency Manhattan Communications

Creative Team Yasir Aslam, Adeeba Khan

Account Team Ashfaq Faridi, Tehmina Siddiqi

Media TV, Radio, Digital

Client : Bank AL Habib

Brand Mera Ghar Mera Pakistan

Brief Promote low-cost housing programmes with support from the GoP and SBP.

Creative/Media/Digital Agency Bond Advertising

Creative Team Asif Hussain

Account Team Jibran Ausaf

Media Print, Radio, Digital

Client : Coca-Cola

Brand Sprite

Brief Establish Sprite as the ultimate answer to spicy snacking at home for teenagers.

Creative Agency Soho Square

Media Agency Starcom

Digital Agency Digitz

Creative Team Sheharyar Ali, Jawahira Javed, Junaid Younus, Zehra Zaidi

Account Team Hassan Bangash, Kiran Iftikhar, Kumail Zaidi

Media TV, Radio, Digital, OOH

Client : Ismail Industries

Brand Bisconni Chocolatto

Brief A bigger cookie with more chocolate.

Creative agency Manhattan Communications

Media Agency OMD

Digital Agency Digitz

Creative Team Sharjeel Ahmed, Mehwish Hassan

Account Team Sameer Malik, Mahnoor Nadeem

Media TV, Digital, POS

Client : British Council Pakistan

Brand Study UK

Brief Highlight that a UK qualification opens doors and minds along with a world-class education.

Creative/Media/Digital Agency Manhattan Communications

Creative Team Nabeel Abdul, Sharjeel Ahmed, Ahmed Hassan, Arsalan Qureshi, Khurram Siddiqui

Account Team Shumaila Firdous, Ameen Lokhandwala, Osama Mohiuddin, Ali Zaki

Media Print, Digital

Client : Focus & Rulz Pharmaceuticals

Brand Nutriful

Brief Nutriful builds strong immunity.

Creative/Media/Digital Agency Mahanttan Communications

Creative Team Yasir Aslam, Adeeba Khan

Account Team Ashfaq Faridi, Tehmina Siddiqi

Media TV, Radio, Digital

Client : Ismail Industries

Brand Bisconni Crux

Brief Launch Bisconni’s new baked and crispy cracker, Crux, with a jingle-based campaign.

Creative Agency Manhattan Communications

Media Agency OMD

Digital Agency Digitz

Creative Team Sharjeel Ahmed, Mehwish Hassan

Account Team Sameer Malik, Mahnoor Nadeem

Media TV, Digital, POS

Client : Ismail Industries

Brand Bisconni Rite Gold

Brief Promote RITE Gold shell by associating the brand with gold.

Creative Agency Manhattan Communications

Media Agency OMD

Digital Agency Digitz

Creative Team Mehwish Hasan, Sharjeel Ahmed

Account Team Sameer Malik, Mahnoor Nadeem

Media TV, OOH, Digital

Client : Qarshi Industries

Brand Qarshi Johar Joshanda

Brief Use Qarshi Johar Joshanda regularly to build immunity.

Creative Agency Manhattan Communicatons

Media Agency Mindshare Paksitan

Digital Agency Obrotu

Creative Team Adeeba Khan, Adil Siddiqui, Junaid Siddiqui

Account Team Ameen Lokhandwala, Ali Zaki

Media Print, TV, OOH, Digital

Client : Syngenta Pakistan

Brand Virtako

Brief Syngenta Virtako is the champion’s choice.

Creative/Digital Bond Advertising

Media Agency Starcom

Creative Team Arshad Ali, Samreen Sarwar

Account Team Shiraj Siddiqui, Shayan Yousuf

Media Print, Digital, OOH

Client : Nestlé Pakistan

Brand Nestlé Cerelac

Brief Cerelac offers complete nutrition with the added benefit of the price of a sachet.

Creative/ Digital Agency Ogilvy Pakistan

Media Agency Maxus

Creative Team Maryam Babar, Akrameen Irfan, Ali Hayat Rizvi, Hammad Saleem

Account Team Junaid Ahmad

Media TV, OOH, POS

Client : Renaissance International

Brand Lahore Motorway City

Brief Build a positive image of the Lahore Motorway City.

Creative/Media/Digital Agency Message Communications

Creative Team Adnan Mazhar, Usman Mirza

Account Team Kashif Khan, Muhammad Sabir

Media Print, Digital, POS

Client : Telenor Pakistan

Brand Telenor 4G

Brief Telenor always gives more value to their customers’ digital needs.

Creative/Digital Agency Ogilvy Pakistan

Media Agency Starcom

Creative Team Hamza Amjad, Shan Choudhry, Daniyal Malik, Faisal Nasir, Huma Shahid

Account Team Gohar Abbass, Aitizaz Hassan, Hamza Iftikhar, Naved Qureshi, Salman Saleem

Media TV, Digital, OOH

Client : Nestlé Pakistan

Brand Nestlé LACTOGROW

Brief Leverage the Grow Happy platform to pay tribute to Pakistan’s heroes.

Creative/ Digital Agency Ogilvy Pakistan

Media Agency Maxus

Creative Team Maryam Babar, Akrameen Irfan, Ali Hayat Rizvi, Hammad Saleem, Atif Waheed

Account Team Sameer Ahmed, Junaid Ahmad

Media TV, Radio, Digital

Client : Sui Northern Gas Pipelines Limited

Brand Sui Northern Gas Pipelines

Brief Gas conservation campaign.

Creative/Media/Digital Agency Message Communications

Creative Team Adnan Mazhar, Usman Mirza

Account Team Kashif Khan

Media Print, Digital, POS

Client : Unilever Pakistan

Brand Cornetto

Brief ‘Love in the New Normal’ by integrating Cornetto X Telenor for Gen Z.

Creative Agency Ishtehari

Media Agenacy GroupM

Digital Agency Team Reactive

Creative Team Shujauddin Hussaini, Umair Kazi, Tariq Khan, Kiran Zahid

Account Team Syed Iftikhar Alam

Media TV, Digital