Campaign Register: September–October 2020
Campaigns run during Sep-Oct 2020.
Outdoor campaigns in Pakistan
Campaign Watch
Muhammad Ali Khan, Spectrum VMLY&R, give his take on last season's campaigns.
An opportunity for Pakistan’s outdoor industry
The SC ruling is a rare opportunity for the OOH industry to learn from its mistakes and measure quality over quantity.
Raking in the eyeballs
How the introduction of an audience measurement mechanism for OOH will provide a further boost for the medium.
“We don’t want agencies to use this data as a safeguard”
Ali Hamdani, CEO, MOVE, on the measures his company is taking to ensure they become industry currency.
Blips on the BTL radar
A half yearly roundup of outdoor activations and experiential marketing done by various local brands.