Aurora Magazine

Promoting excellence in advertising

Dumb Ways to Die

Published 03 Dec, 2020 03:34pm
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.
Photo: YouTube
Photo: YouTube

This campaign inspired me the most, an idea to prevent London metro casualties. Entertaining, simple and sticky, you can’t take the song out of your head.

Syed Yawar Iqbal is ECD, JWT | GREY Pakistan.