A little over three decades ago, ‘The Rhythm of Unity’ set a benchmark in Pakistan's advertising history. Mamun M. Adil revisits this iconic TVC and the story behind its creation.
Updated13 Mar, 202510:42am
A self-confessed textile obsessive, Yawar Iqbal evokes the many different ways Pakistanis have used textiles to express their personalities.
Published08 Oct, 202412:51pm
The confluence of new-age consumers and influencers is creating a culture of off-the-wall aspirations, writes Yawar Iqbal.
Published03 Jul, 202411:11am
In the rush to compete, non-traditional agencies are hiring young people to fill top positions without the relevant experience.
Published08 Feb, 202210:16am