Applause, Achievements and Advertising Magic
The Effie Awards 2025 honoured the most impactful campaigns of the previous year.
Yawar Iqbal
Revisiting ‘The Rhythm of Unity’
A little over three decades ago, ‘The Rhythm of Unity’ set a benchmark in Pakistan's advertising history. Mamun M. Adil revisits this iconic TVC and the story behind its creation.
Top 5s: 2024 Edition
Aurora's contributors list the best of 2024.
From Zia to Maryam
A self-confessed textile obsessive, Yawar Iqbal evokes the many different ways Pakistanis have used textiles to express their personalities.
“Baby, You Can Drive My Car – Yes, I’m Gonna Be a Star”
The confluence of new-age consumers and influencers is creating a culture of off-the-wall aspirations, writes Yawar Iqbal.
Come Eid With Me!
Eid dinner with a General, a queen and a visionary.
Flying High on Empty Balloons
In the rush to compete, non-traditional agencies are hiring young people to fill top positions without the relevant experience.
“Even my business point of view will be creative-driven”
Syed Yawar Iqbal speaks about his recent promotion at JWT | GREY Pakistan from ECD to National Creative Director.
Dumb Ways to Die
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.
Lessons From Covid-19
How the current crisis forced brands to quickly rethink their communication strategies.
Why Does Fair Matter?
In light of the BLM movement, isn’t it time fairness creams become a thing of the past?
Goodbye creativity?
Examining the reasons behind the deteriorating quality of creative work in Pakistan.
"The amount of nepotism in the advertising industry is insane."
A candid conversation with Yawar Iqbal on nepotism, lack of originality and how big MNCs have taken away creativity.
Eight intelligent ads that are a must-watch!
From Ufone's cheesy gadha/gadda ad to Absolut World's evocative 'Imagine a World' campaign, these ads are a must watch!