The Unbearable Pressures of the Peer Perfect Life
Yawar Iqbal examines the anxieties that lurk behind the social media screen.
Yawar Iqbal
Top 5s: 2024 Edition
Aurora's contributors list the best of 2024.
From Zia to Maryam
A self-confessed textile obsessive, Yawar Iqbal evokes the many different ways Pakistanis have used textiles to express their personalities.
“Baby, You Can Drive My Car – Yes, I’m Gonna Be a Star”
The confluence of new-age consumers and influencers is creating a culture of off-the-wall aspirations, writes Yawar Iqbal.
Come Eid With Me!
Eid dinner with a General, a queen and a visionary.
“Naach Meri Jaan, Tujhay Paisa Milay Ga”*
In the late eighties, Morven Gold’s ‘Rhythm of Unity’ was generally acclaimed to be one of Pakistan’s most iconic music and dance routine ads. Forty years on, Yawar Iqbal wonders why this genre of advertising now elicits such negative reactions.
Flying High on Empty Balloons
In the rush to compete, non-traditional agencies are hiring young people to fill top positions without the relevant experience.
Dumb Ways to Die
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.
Lessons From Covid-19
How the current crisis forced brands to quickly rethink their communication strategies.
Why Does Fair Matter?
In light of the BLM movement, isn’t it time fairness creams become a thing of the past?
Nothing is perfect
The Executive Creative Director of JWT on the science, art, and the magic of advertising.
Eight intelligent ads that are a must-watch!
From Ufone's cheesy gadha/gadda ad to Absolut World's evocative 'Imagine a World' campaign, these ads are a must watch!