Aurora Magazine

Yawar Iqbal examines the anxieties that lurk behind the social media screen. Updated 12 Mar, 2025 05:21am

Aurora's contributors list the best of 2024. Updated 06 Jan, 2025 07:40pm

A self-confessed textile obsessive, Yawar Iqbal evokes the many different ways Pakistanis have used textiles to express their personalities. Published 08 Oct, 2024 12:51pm

The confluence of new-age consumers and influencers is creating a culture of off-the-wall aspirations, writes Yawar Iqbal. Published 03 Jul, 2024 11:11am

Eid dinner with a General, a queen and a visionary. Published 28 Jun, 2023 07:45pm

In the late eighties, Morven Gold’s ‘Rhythm of Unity’ was generally acclaimed to be one of Pakistan’s most iconic music and dance routine ads. Forty years on, Yawar Iqbal wonders why this genre of advertising now elicits such negative reactions. Updated 22 May, 2023 12:36pm

In the rush to compete, non-traditional agencies are hiring young people to fill top positions without the relevant experience. Published 08 Feb, 2022 10:16am

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Published 03 Dec, 2020 03:34pm

How the current crisis forced brands to quickly rethink their communication strategies. Updated 03 Sep, 2020 11:24am

In light of the BLM movement, isn’t it time fairness creams become a thing of the past? Updated 16 Jul, 2020 02:38pm

The Executive Creative Director of JWT on the science, art, and the magic of advertising. Updated 29 Apr, 2017 09:51am

From Ufone's cheesy gadha/gadda ad to Absolut World's evocative 'Imagine a World' campaign, these ads are a must watch! Published 03 Nov, 2015 12:37pm