Aurora Magazine

Promoting excellence in advertising

Yawar Iqbal

Come Eid With Me!

Come Eid With Me!

Eid dinner with a General, a queen and a visionary. Published 28 Jun, 2023 07:45pm
“Naach Meri Jaan, Tujhay Paisa Milay Ga”*

“Naach Meri Jaan, Tujhay Paisa Milay Ga”*

In the late eighties, Morven Gold’s ‘Rhythm of Unity’ was generally acclaimed to be one of Pakistan’s most iconic music and dance routine ads. Forty years on, Yawar Iqbal wonders why this genre of advertising now elicits such negative reactions. Updated 22 May, 2023 12:36pm
Flying High on Empty Balloons

Flying High on Empty Balloons

In the rush to compete, non-traditional agencies are hiring young people to fill top positions without the relevant experience. Published 08 Feb, 2022 10:16am
Dumb Ways to Die

Dumb Ways to Die

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Published 03 Dec, 2020 03:34pm
Lessons From Covid-19

Lessons From Covid-19

How the current crisis forced brands to quickly rethink their communication strategies. Updated 03 Sep, 2020 11:24am
Why Does Fair Matter?

Why Does Fair Matter?

In light of the BLM movement, isn’t it time fairness creams become a thing of the past? Updated 16 Jul, 2020 02:38pm
Nothing is perfect

Nothing is perfect

The Executive Creative Director of JWT on the science, art, and the magic of advertising. Updated 29 Apr, 2017 09:51am