2021's top five lifestyle trends.
Published 27 Jan, 2022 10:17am
The Shell Tameer Awards celebrated 10 young entrepreneurs in Karachi.
Published 28 Aug, 2018 02:10pm
Ali Gul Pir in profile.
Published 28 Aug, 2018 11:39am
The meme phenomenon.
Published 13 Aug, 2018 03:04pm
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Updated 10 Mar, 2018 11:36am
The marketing potential of Facebook's secret and closed groups.
Published 18 Sep, 2017 09:53am
Why Coke Studio’s rendition of Pakistan’s national anthem can be described as formulaic at best.
Updated 18 Aug, 2017 11:41am
How should brands react when a tragedy occurs?
Updated 22 Jul, 2017 10:57am
The misogyny-ridden ‘leaked’ ad of Kenwood, followed by an ‘almost apology’ is a classic case of mansplaining.
Updated 11 May, 2017 09:56am
The CEO of CoPakistan shares her favourite and not-so-favourite ads.
Updated 08 Apr, 2017 10:04am
Why dissing chai – practically considered the national drink – in ad campaigns is always, always a bad idea.
Updated 05 Apr, 2017 05:51pm
Can Sting’s latest ad campaign help salvage Amir Khan’s illustrious reputation as a boxer?
Published 28 Feb, 2017 02:55pm
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Updated 03 Jan, 2017 05:14pm
The CEO of CoPakistan shares her favourite and not-so-favourite ads.
Updated 12 Apr, 2016 02:30pm
Asma Nabeel, Head of Films at Crew Motion Pictures in profile.
Updated 13 Apr, 2019 10:09am
