Zohra Yusuf recalls the ambition of some of the Pakistani brands that have impacted the way we live.
Published 23 Jun, 2023 12:58pm
A growth in media choice has exposed flaws within advertising.
Published 19 Jun, 2023 10:32am
Ad campaigns released in January-February 2023
Published 13 Jun, 2023 09:21am
Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine.
Published 08 Jun, 2023 01:03pm
Are the Effies bringing value to Pakistan’s advertising and marketing industries?
Updated 08 Jun, 2023 10:19am
Zeenat Chaudhary profiles Umair Anwar, CEO and Creative Lead, We Are Transmedia (WRT).
Published 24 May, 2023 06:35pm
Tyrone Tellis on how smart advertising has helped brands change habits and perceptions.
Published 24 May, 2023 11:55am
In the late eighties, Morven Gold’s ‘Rhythm of Unity’ was generally acclaimed to be one of Pakistan’s most iconic music and dance routine ads. Forty years on, Yawar Iqbal wonders why this genre of advertising now elicits such negative reactions.
Updated 22 May, 2023 12:36pm
Faizan S. Syed, Founder and CEO, East River, speaks to Aurora about what makes his agency different and where he wants to take it.
Updated 16 May, 2023 12:35pm
Ali Rez imagines the next 75 years – if only we could choose.
Updated 16 May, 2023 03:55pm
The ad industry’s mania for foreign-made ad film productions is selling Pakistani creativity short, argues Shoaib Qureshy.
Published 23 Dec, 2022 02:52pm
"Bring life to concepts by putting them under a big idea and letting them fly."
Updated 29 Dec, 2021 10:45am
The good and the bad [commercials] from this past year, according to Hamna Farrukh, copywriter, Ishtehari.
Published 26 Oct, 2021 11:11am
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
Published 04 Mar, 2021 02:05pm
As we move into a whole new era of digital consumption, how we tell the stories we do becomes more important.
Updated 22 Dec, 2020 04:09pm
How branded content can achieve virality.
Updated 11 Aug, 2020 02:26pm
Irteza Rehman lists his favourite ad campaigns from the recent past.
Published 21 Apr, 2020 02:35pm
Muhammad Ali Khan, Spectrum VMLY&R, give his take on last season's campaigns.
Published 21 Apr, 2020 02:10pm
The Aurora team pick their favourite ads from 2019.
Published 01 Jan, 2020 04:47pm
When it comes to jingles, simplicity matters.
Updated 24 Jan, 2020 04:16pm
From Aurora's 10 Pros in Top 5 Mode
Updated 06 Jan, 2020 11:58am
Nestle’s EveryDay Lite carves a space for itself in Pakistan’s tea whitener market
Updated 24 Jun, 2020 04:02pm
Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea.
Updated 14 Apr, 2018 01:14pm
If we want people to like us advertisers again, we have to give them some respect and some reward for their time.
Updated 24 Jul, 2017 10:22am
Eight reasons why working in the advertising industry is simply awesome!
Updated 12 Jul, 2018 11:58am