Tyrone Tellis invites marketers to take a few leaves from
the rap playbook.
Updated 02 Oct, 2024 02:13pm
Tyrone Tellis covers the Dragons of Pakistan Awards 2024.
Updated 08 Sep, 2024 07:28pm
Stereotyping works both ways and advertisers must strive for balance in their depictions of both men and women, opines Tyrone Tellis.
Published 30 Aug, 2024 12:37am
From 'The Candy Jar: Good Ideas to Chew On' – an online series.
Updated 22 Aug, 2024 12:43pm
Tyrone Tellis is amazed by Dalda’s Independence Day ad.
Updated 13 Aug, 2024 05:33pm
Tyrone Tellis on why our industry requires a reframe when it comes to media spending.
Published 24 Jun, 2024 12:01pm
Measuring ROI is more complicated than you think, argues Tyrone Tellis.
Published 10 May, 2024 12:12pm
Is Taylor Swift the Apple of the music industry?
Updated 26 Apr, 2024 04:52pm
Tyrone Tellis is baffled by the multiple themes online for International Women's Day.
Published 08 Mar, 2024 05:21pm
Is AI advertising’s shiny new toy? Tyrone Tellis poses the question.
Published 18 Jul, 2023 11:46am
What can the song The Bare Necessities teach us about our professional lives?
Updated 11 Apr, 2023 04:09pm
Brands in Pakistan need to wisen up to the fact that perfection has lost its allure.
Published 18 Oct, 2022 11:40am
Are companies expecting too much from their employees and not enough from themselves? Tyrone Tellis poses the question.
Published 21 Oct, 2021 11:41am
PAS trainings and workshops are bridging a much needed gap in the knowledge base of young marketers.
Updated 04 May, 2021 02:11pm
Inhibiting creativity are deep rooted fears compounded by toxicity in the workplace, argues Tyrone Tellis.
Published 05 Mar, 2021 04:00pm
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.
Published 03 Dec, 2020 03:41pm
Why are Pakistani brands ignoring the obvious benefits of using TikTok as a marketing platform, asks Tyrone Tellis.
Updated 24 Jun, 2020 03:11pm
The Effie's marked the start of a new era in Pakistani advertising
Published 14 May, 2019 11:31am
Why are Pakistani ads filled with stereotypical men?
Published 19 Nov, 2018 02:25pm
Do Pakistani companies have the right components in place to bring their CSR projects to fruition?
Published 01 Nov, 2018 04:31pm
What happens when rural consumers don’t buy a city mindset.
Published 02 Oct, 2018 10:15am
How digital and OOH can take the industry to the next level.
Updated 06 Oct, 2018 11:45am
The challenges of advertising taboo products in Pakistan.
Published 06 Jul, 2018 01:22pm
Creativity or innovation is made up of one percent inspiration and 99% perspiration.
Published 08 Jun, 2018 11:57am
Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this?
Updated 05 Jun, 2018 12:30pm
Brands should rope in sports fans that are miles ahead of agencies and brand teams in creativity.
Updated 30 May, 2018 11:07am
Are marketing professionals falling prey to displaying intelligence that is artificial?
Updated 26 May, 2018 01:37pm
Why not embrace Pakistan's cultural narratives to ensure that your brand stands out.
Published 24 Apr, 2018 07:13pm
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Published 09 Jan, 2018 10:18am
Tyrone Tellis on giving Pakistani advertising a distinct identity.
Updated 26 Dec, 2017 04:21pm