Understanding Elon Musk
Fauzia Kerai Khan reviews Elon Musk by Walter Isaacson.
Truth and Lies
Although advertising must continue to play its pivotal role in shaping narratives on social media, brands must remain vigilant in not falling prey to the pernicious dangers of misinformation, argues Oswald Lucas.
A Legendary-Level Marketing Case Study in the Making
Syed Amir Haleem comments on the battle lines that have been drawn between Twitter and Threads.
Will the X factor work for Musk?
Is Elon Musk committing ‘brandicide’?
10 Pros in Top 5 Mode
Top 5ives of 2022.
“Buy the Ticket, Take the Ride”
Muna Khan on reigniting her love affair with the newsroom.
Free Speech Absolutist Takes Over Twitter
Has Elon Musk bitten off more than he can chew?
The Politics of Communication
How PTI has nailed social media as part of their communications strategy.
All ‘daagh’ are not created equally
Why has Surf Excel’s Holi ad been in the news for the wrong reasons?
In search of cupid on social media
How Dawn Films are digitally promoting 7 Din Mohabbat In.
The Millenial pitch
How to pitch your agency to a Millennial.
Going native
There is immense potential of native language advertising on social media.
Ki or key? Hai or hay?
The confusion that is Roman Urdu.