Although advertising must continue to play its pivotal role in shaping narratives on social media, brands must remain vigilant in not falling prey to the pernicious dangers of misinformation, argues Oswald Lucas.
Syed Amir Haleem comments on the battle lines that have been drawn between Twitter and Threads.
Is Elon Musk committing ‘brandicide’?
Top 5ives of 2022.
Muna Khan on reigniting her love affair with the newsroom.
Has Elon Musk bitten off more than he can chew?
How PTI has nailed social media as part of their communications strategy.
Why has Surf Excel’s Holi ad been in the news for the wrong reasons?
How Dawn Films are digitally promoting 7 Din Mohabbat In.
How to pitch your agency to a Millennial.
There is immense potential of native language advertising on social media.
The confusion that is Roman Urdu.