Top 5 Content Marketing Initiatives
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Strepsils Stereo
Campaign Watch
A review of the latest campaigns that centred around celebrating the love for Pakistan.
A few of our favourite things
The Aurora team picks their favourites.
"Pepsi was among the first brands to patronise cricket in Pakistan"
Interview with Salman Butt, Director Marketing, PepsiCo Pakistan.
Finding Pakistaniat
Tyrone Tellis on giving Pakistani advertising a distinct identity.
Piggybacking on patriotism
As brands celebrated independence, the output was mostly mediocre with some spurts of meaningful creativity.
A sound idea
Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music.