Aurora Magazine

Promoting excellence in advertising

social and environmental repsonsibility

Is Your Brand Climate Positive?

Is Your Brand Climate Positive?

Climate-positive behaviour may well become the next big thing for brands in Pakistan, writes Afzal Hussain. Published 06 Nov, 2024 01:11pm
Insuring Against Climate Change

Insuring Against Climate Change

As climate events continue to affect Pakistan’s farming communities, better-aligned insurance schemes need to be adopted by the government, writes Kazim Saeed. Published 06 Nov, 2024 11:37am
A Dangerous Crisis in Climate Governance

A Dangerous Crisis in Climate Governance

Climate is and should be recognised as a national crisis that is threatening the economy and undermining social indicators, writes Aisha Khan. Updated 05 Nov, 2024 04:07pm
Bye Bye to Buy Buy

Bye Bye to Buy Buy

The wholesale adoption of a discard and dispose culture is putting the next generation of Pakistanis at risk, warns Afia Salam. Updated 15 Jul, 2024 01:56pm
Once Upon a Future

Once Upon a Future

Asrar Alam imagines the future of advertising 20 years from now. Published 19 Jan, 2024 02:22pm
Waking Up To Woke

Waking Up To Woke

To come to terms with woke consumerism, brands need to dig a lot deeper than they are currently doing, argues Afzal Hussain. Published 18 Oct, 2023 11:48am