Campaign Watch
Esen Rizvi, CEO and Creative Director, Creative Rhythms, picks her favourite and not-so-favourite recent ad campaigns.
Pepsi
Stuck Between a Rock and a Hard Place
Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty.
“In Pakistan, we have to be patient and take a 20 to 30-year view in terms of getting things right”
Imran J. Nasrullah, MD, Golden Agri-Resources, speaks to Aurora about Pakistan's agricultural prospects, the benefits of corporate farming and the need to legislate for better food standards.
A Few of Our Favourite Things
The Aurora team picks their favourite ads.
The Enduring Magic of the Jingle
Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza.
Descent into Short-Term Thinking
Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years.
A Good Time To Be Creative?
Zohra Yusuf discusses the trends that impacted creativity in advertising over the past 25 years.
Lost and Gained
Sami Qahar looks back 25 years to ponder the gains and losses in the ad industry and concludes that the profession remains as fascinating and exciting as it ever was.
Hypocrisy or Authenticity?
The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan.
World Cup ’23 and Brands: On a Winning Streak?
Have brands taken advantage of the ‘cricket season’ effectively?
Campaign Watch
Zuneeta Rawat, head of the marketing and creative department, Image, lists her favourite and not-so-favourite recent ad campaigns.
I Am a Person, Not a Label
In trying to force Gen Z into labels of their own creation, brands should actually try to understand what defines them, argues Nadeem F. Paracha.
Campaign Watch
Rameen Fasih reviews the latest campaigns.
A Pop Culture Without Brands
Our brand communication is failing to make it into the annals of Pakistani pop culture.
10 Pros in Top 5 Mode
Top 5ives of 2022.
Pepsi, Foodpanda Launch “Pepsi Weekdays”
Pepsi and Foodpanda have collaborated to celebrate this season with exciting new deals for consumers.
Showcasing Pakistan’s Hidden Treasures at Expo 2020 Dubai
CEO PepsiCo Pakistan Mr Furqan Ahmed Syed visits the iconic Pakistan Pavilion.
Do I like what I like?
Pepsi's new tagline: Yay or Nay?
The unfathomable power of EQ
If brands aim for the heart, they can find space in their consumers' carts.
The importance of being cool
Khalid Naseem, Head of Strategy, Firebolt63, on why cool brands always win.
Nooyi steps down
During her 12 years’ tenure as CEO, PepsiCo, she never let her gender or origin define her.
Brands, bands and bandwagons
The symbiotic relationship between music and brands.
When pioneering brands became lifestyle influencers
The trajectory of the branded journey.
“We had a groovy thing goin...”
How Interflow has weaned a new generation of ad persons.
70 steps forward and several back
A look back at Pakistan's advertising journey.