The Aurora team picks their favourite ads.
Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza.
Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years.
Zohra Yusuf discusses the trends that impacted creativity in advertising over the past 25 years.
Sami Qahar looks back 25 years to ponder the gains and losses in the ad industry and concludes that the profession remains as fascinating and exciting as it ever was.
The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan.
Have brands taken advantage of the ‘cricket season’ effectively?
Zuneeta Rawat, head of the marketing and creative department, Image, lists her favourite and not-so-favourite recent ad campaigns.
In trying to force Gen Z into labels of their own creation, brands should actually try to understand what defines them, argues Nadeem F. Paracha.
Rameen Fasih reviews the latest campaigns.
Our brand communication is failing to make it into the annals of Pakistani pop culture.
Top 5ives of 2022.
Pepsi and Foodpanda have collaborated to celebrate this season with exciting new deals for consumers.
CEO PepsiCo Pakistan Mr Furqan Ahmed Syed visits the iconic Pakistan Pavilion.
Pepsi's new tagline: Yay or Nay?
If brands aim for the heart, they can find space in their consumers' carts.
Khalid Naseem, Head of Strategy, Firebolt63, on why cool brands always win.
During her 12 years’ tenure as CEO, PepsiCo, she never let her gender or origin define her.
The symbiotic relationship between music and brands.
The trajectory of the branded journey.
How Interflow has weaned a new generation of ad persons.
A look back at Pakistan's advertising journey.