A Few of my Favourite Things
Asrar Alam lists a few of his favourite recent campaigns.
Ogilvy
What Women Want
You will only find out if you pay attention to the detail that makes up their lives, writes Sumaira Mirza.
Is Pakistan heading for effectiveness?
The Effie's marked the start of a new era in Pakistani advertising
Destined for the spotlight
Sidra Iqbal, public speaker and media personality, in profile.
Campaign Watch
A review of the latest advertising campaigns.
A few of my favourite things
The Strategy Associate, Adcom Leo Burnett picks her eight favourite ads.
Ogilvy bags an Effie!
Shan Foods ‘KhaanaWithParosi’ won a Silver at the APAC Effie Awards 2018.
The smart thinking behind Ogilvy’s rebrand
With one ‘Ogilvy’, the agency aims to become a much more client-centred organisation.
Fault lines beyond media
A growth in media choice has exposed flaws within advertising.
Making a cause of it
How brands can win their consumers’ share of heart.
Brand Building in the Digital Age
PAS organises a master class in Karachi, conducted by Julian Saunders; an author strategist and trainer from Google.