Aurora Magazine

Promoting excellence in advertising

Nike

Hypocrisy or Authenticity?

Hypocrisy or Authenticity?

The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan. Published 05 Jan, 2024 03:32pm
Duty Matters II

Duty Matters II

In the second part of his article on Brand Duty, Julian Saunders unveils his sustainable manifesto for difficult times. Published 28 Oct, 2023 12:59pm
What Makes a Pakistani Brand?

What Makes a Pakistani Brand?

Sheikh Adil Hussain discusses the different components that go into creating a successful Pakistani brand. Published 22 Dec, 2022 11:21am
Does PR Need PR?

Does PR Need PR?

Why Pakistani companies and brands are still not investing in PR. Updated 27 Jun, 2022 11:42am
A Purpose to What Purpose?

A Purpose to What Purpose?

Pakistani brands need to understand that purpose-led campaigns need concrete and consistent follow-through to be credible. Published 15 Jun, 2022 11:08am
I Think, Therefore I Brand

I Think, Therefore I Brand

In a woke world, brands need to use their minds to win their audiences’ hearts. Updated 13 Jun, 2022 11:10am
An industry confused

An industry confused

Patrick Collister, Editor, Directory magazine, on Directory's Top 20 Most-Awarded Campaigns of 2019 Updated 01 Jan, 2020 11:16am
Crazy dreamers

Crazy dreamers

How Nike ads are empowering women. Updated 08 Mar, 2019 12:10pm