Living the Abundance Mindset
Mamun M. Adil profiles Adnan Malik, actor, director and now a therapist,
somatic coach and group facilitator.
Mamun M. Adil
“Two women who are mums and who had the nerve to take a leap of faith”
Daniah Ishtiaq, co-Founder and Strategy Lead and Hira Mohibullah,
co-Founder and Creative Lead, ‘And The Nerve!’, speak to Mamun M. Adil
about opening their own agency and what makes them different.
“We realised that the only thing we can master is the ability to adapt to change”
Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.
The Great Covid-19 Reboot
Can the advertising industry press the reset button?
Ready for technology
Interview with S. Shahzad Shah, EVP Marketing, PTCL.
What brands should do in 2020
Highlighting seven ways that brands can improve communications in 2020 and beyond.
Casting inspiration
How VCast Online is creating a digital platform that resonates with both audiences and advertisers.
The lady has passion – and plans
Mamun M. Adil profiles Rashna Abdi.
Forging ahead
Saba Khalid, Founder, Aurat Raaj, in profile.
Let the sparks fly
Interview with Wali Tirmizi, COO, Teeli.
An eye for beauty
Humayun Farooq, Marketing Director Health, RB Pakistan, in profile.
A Zest for Life
Khaula Qureshi in profile.
The restless restaurateur
Sikander Rizvi, CEO, Xander's, in profile.
The Dawn brand: preserving tradition, spearheading change
How Dawn’s communication strategies have kept up with the times.
E-commerce clients will become bigger advertisers than FMCGs
In conversation with Fouad Husain, CEO, GroupM.
If music be the food of love
Musical impresario Arshad Mahmud speaks about his long association with the advertising sector.
Creative essence and brass tacks
MNJ's unique role as an incubator.
PTV's paradise lost
Examine the factors that contributed to PTV’s rise and fall.
Days of glory in Radio Pakistan
Recalling a time when Radio Pakistan was at par with international broadcast standards.
House of coffee
Charting the evolution of Espresso.
Fans are forever
The superstar Rajesh Khanna faced the camera for the last time for a Havell Fans TVC in 2012.
Everyone’s guilty pleasure
Mathira, host and model, in profile.
Moustaches, controversy and a cup of coffee
How Sattar Buksh went from a spoof to the real deal.
QUIZ: How Roald-tastic are you!?
Take this quiz to find out how well you know Roald Dahl!
Immortal influencers
What do Don Draper, Betty Crocker, Barbie and the Marlboro Man have in common? They all never lived.
One hundred lifetimes in one
The multifaceted, award-winning actor, Aamina Sheikh in profile.
The exuberant entrepreneur
Nilofer Saeed, former Proprietor of the HobNob Group, in profile.
The portrait of a lady
Sahira Kazmi, director and producer, in profile.
In the line of beauty
Nabila, stylist and entrepreneur in profile.
The subtle storyteller
Mehreen Jabbar, director and producer, in profile.