Hope Lies in a Good Crisis
We need a huge climate crisis to shake us out of our complacency,
argues Julian Saunders.
Julian Saunders
What Is Not Going To Change
Within the swirls of uncertainties created by AI, Julian Saunders lists what will not change.
Time to Rebrand Immigration
Julian Saunders reflects on the UK’s recent general elections.
How Cuteness Conquered the World
Julian Saunders ponders Hello Kitty and the power of cute.
Your Very Own Superpower Ingredient
Julian Saunders on what the coming AI wave could mean to advertising practitioners.
Duty Matters
Julian Saunders discusses why brands need to focus on their duty to their customers, rather than touting their purpose.
Remembering the ‘Mother of the Miniskirt’
Mary Quant – Fashion Designer (1930-2023)
Pitching For Success
Pitches are (mostly) an expensive waste of time and the fault is both the agency’s
and the client’s.
Welcome to the Age of Procurement
Julian Saunders presents, exclusively for Aurora readers, his knowledge bank on living with the compulsions of procurement.
A Time of Radical Uncertainties
Vaccinated or not, Covid-19 continues to plunge us into radical uncertainties, argues Julian Saunders.
You’ve Been Cancelled!
In a world of online activism, brands need to exercise more transparency, honesty and better practices to survive.
Wrestling With the Digital Revolution in Pakistan
Recalling fond memories of PAS and Pakistan causes Julian Saunders to ponder on how the digital revolution is turning out.
Come Dine With Me!
My dinner with my grandfather, Horace, and his two older brothers.
Look Outwards and Think Like a Challenger
As the pandemic continues on its trajectory, agencies need to focus outwards and
seize the opportunity to do things differently.
The Dangers Of Programmatic (And Ignorance)
Julian Saunders reviews "The System: Who Owns the Internet and How It Owns Us"
The Best of Times and the Worst of Times
Julian Saunders on the realisations that came with 2020's pandemic.
Will the Facebook Ad Ban Make a Difference?
Don’t hold your breath, says Julian Saunders.
What Went Wrong With Boeing?
At a simple level, this is the story.
The Top 5 Design Ideas of 2019
From Aurora's 10 Pros in Top 5 Mode.
WeWork’s rickety IT – not as surprising as it should be
Why is WeWork not working as well as before?
The Millennial Big Tension
Why only the most resilient brands will be the ones that will help resolve the Big Tension.
Welcome to the age of Surveillance Capitalism (you are already in it – like it or not)
How Big Tech has become the single largest threat to our privacy and eventual safety.
Make creative ideas great again
Creativity, not technology, is what makes great ideas.
The Marie Kondo phenomenon
Julian Saunders on the quietly absolutist Marie Kondo.
The medium is still the message
Why controlling where your brand is seen matters even more today.
The Man Who Coined Vorsprung Durch Technik
Remembering Charlie Robertson (1954-2018)
Is the new Burberry logo a success?
Welcome to Terminal 4 and the deracinated, Globo look.
The smart thinking behind Ogilvy’s rebrand
With one ‘Ogilvy’, the agency aims to become a much more client-centred organisation.
WPP’s lost opportunity
What ultimately went wrong in Sir Martin Sorrell's great empire.
The royal rebrand
How the royal wedding was a brilliant piece of rebranding for the Royal Family.