'Brain rot' is now a word. But what does it mean?
Published 13 Dec, 2024 05:49pm
We need a huge climate crisis to shake us out of our complacency,
argues Julian Saunders.
Published 08 Nov, 2024 03:02pm
Within the swirls of uncertainties created by AI, Julian Saunders lists what will not change.
Published 04 Sep, 2024 12:26pm
Julian Saunders reflects on the UK’s recent general elections.
Updated 08 Jul, 2024 05:21pm
Julian Saunders ponders Hello Kitty and the power of cute.
Updated 31 May, 2024 04:37pm
Julian Saunders on what the coming AI wave could mean to advertising practitioners.
Published 13 Mar, 2024 11:24am
Julian Saunders discusses why brands need to focus on their duty to their customers, rather than touting their purpose.
Updated 25 Aug, 2023 11:20am
Mary Quant – Fashion Designer (1930-2023)
Published 20 Apr, 2023 02:13pm
Pitches are (mostly) an expensive waste of time and the fault is both the agency’s
and the client’s.
Published 02 Sep, 2022 10:37am
Julian Saunders presents, exclusively for Aurora readers, his knowledge bank on living with the compulsions of procurement.
Published 03 Jan, 2022 11:40am
Vaccinated or not, Covid-19 continues to plunge us into radical uncertainties, argues Julian Saunders.
Published 01 Nov, 2021 11:34am
In a world of online activism, brands need to exercise more transparency, honesty and better practices to survive.
Published 05 Jul, 2021 09:34am
Recalling fond memories of PAS and Pakistan causes Julian Saunders to ponder on how the digital revolution is turning out.
Published 28 Apr, 2021 05:05pm
My dinner with my grandfather, Horace, and his two older brothers.
Updated 19 Jan, 2021 01:45pm
As the pandemic continues on its trajectory, agencies need to focus outwards and
seize the opportunity to do things differently.
Published 12 Jan, 2021 02:06pm
Julian Saunders reviews "The System: Who Owns the Internet and How It Owns Us"
Published 24 Nov, 2020 03:47pm
Julian Saunders on the realisations that came with 2020's pandemic.
Updated 14 Sep, 2020 10:28am
Don’t hold your breath, says Julian Saunders.
Published 17 Jul, 2020 02:54pm
At a simple level, this is the story.
Updated 04 Jun, 2020 02:13pm
From Aurora's 10 Pros in Top 5 Mode.
Updated 30 Dec, 2019 10:15am
Why is WeWork not working as well as before?
Published 27 Nov, 2019 03:47pm
Why only the most resilient brands will be the ones that will help resolve the Big Tension.
Updated 29 Aug, 2019 11:05am
How Big Tech has become the single largest threat to our privacy and eventual safety.
Published 18 Jun, 2019 10:11am
Creativity, not technology, is what makes great ideas.
Published 03 May, 2019 11:46am
Julian Saunders on the quietly absolutist Marie Kondo.
Published 12 Apr, 2019 01:59pm
Why controlling where your brand is seen matters even more today.
Updated 12 Dec, 2018 11:53am
Remembering Charlie Robertson (1954-2018)
Updated 18 Oct, 2018 12:10pm
Welcome to Terminal 4 and the deracinated, Globo look.
Published 11 Sep, 2018 10:21am
With one ‘Ogilvy’, the agency aims to become a much more client-centred organisation.
Published 12 Jun, 2018 02:57pm
What ultimately went wrong in Sir Martin Sorrell's great empire.
Updated 12 Jun, 2018 11:05am