The Book of Advertising and A New Generation of Superheroes
Pakistan’s industry must prepare to deal with its fiercest agents
of change – the climate and AI, writes Mariam Ali Baig.
Javed Jabbar
A Man For All Seasons
In conversation with veteran ad man S.H. Hashmi, Managing Director, Orient McCann.
Grounded in Creativity
Spectrum Communications’ Creative Director, Zohra Yusuf, speaks of advertising in Pakistan, both past and present; of the people that set the trends and the campaigns that broke new ground.
Honouring Javed Jabbar, Sana Hashwani & Safinaz Muneer and Muneeza Shamsie
Aurora congratulates Javed Jabbar for receiving the Hilal-i-Imtiaz, and Sana Hashwani & Safinaz Muneer and Muneeza Shamsie for receiving the Sitara-i-Imtiaz by presenting their interviews from our archives.
Why ‘A Woman Will Always Be Lyla’
Despite the success of some fashion brands on social media, the lack of any attempt to differentiate may pose a longer-term problem, comments Zohra Yusuf.
MNJ to Technology Entrepreneurship - Taimur Ahmed (1948-2024)
Syed Jawaid Iqbal remembers his friend, Taimur Ahmed.
Honouring Javed Jabbar
The Aurora Team congratulates Javed Jabbar for receiving the Hilal-i-Imtiaz and presents interviews with him, articles about his work, and his contributions to Aurora from our archives.
Losing Shine
Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine.
An Inconvenient Conjunction
Zohra Yusuf reviews But, Prime Minister… by Javed Jabbar.
Come Dine With Me!
Javed Jabbar, Marshall McLuhan Vance Packard and have dinner by the sea.
Celebrating advertising – and Pakistan
Reprising the major themes that dominated AdAsia 2019.
The reluctant adman
S.M. Shahid in profile.
The censorship dilemma
Advertising practitioners reflect on the draconian impact of censorship on TV advertising under the Zia regime.
A nostalgic curtain rises on AdAsia 89
The terse curtain-raiser on the eve of AdAsia 89 and what the public needed to know about this spectacular event.
Creative essence and brass tacks
MNJ's unique role as an incubator.
The singularity of the written word
Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea.
Losing shine
Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine.
Guess who wrote a decent print ad the other day?
Remembering Pakistan's most iconic Alexander ad.
The Limits of Advertising
Interview with Javed Jabbar, Pakistan's most influential ad man.
Finding Pakistaniat
Tyrone Tellis on giving Pakistani advertising a distinct identity.
![‘Createlevity’ – Aslam Azhar's distinctive abilities [1932-2015]](https://i.dawn.com/thumbnail/2016/02/56b2de2c7d7c0.jpg "‘Createlevity’ – Aslam Azhar's distinctive abilities [1932-2015]")
‘Createlevity’ – Aslam Azhar's distinctive abilities [1932-2015]
Paying tribute to Aslam Azhar, the man who gave us PTV.
Come buy my headlines
The dangerous practice of commercialising the news.