Aurora Magazine

Promoting excellence in advertising

Javed Jabbar

Why ‘A Woman Will Always Be Lyla’

Why ‘A Woman Will Always Be Lyla’

Despite the success of some fashion brands on social media, the lack of any attempt to differentiate may pose a longer-term problem, comments Zohra Yusuf. Updated 01 Oct, 2024 12:51pm
Honouring Javed Jabbar

Honouring Javed Jabbar

The Aurora Team congratulates Javed Jabbar for receiving the Hilal-i-Imtiaz and presents interviews with him, articles about his work, and his contributions to Aurora from our archives. Updated 16 Aug, 2024 05:49pm
Losing Shine

Losing Shine

Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine. Published 08 Jun, 2023 01:03pm
Come Dine With Me!

Come Dine With Me!

Javed Jabbar, Marshall McLuhan Vance Packard and have dinner by the sea. Published 27 Nov, 2020 04:38pm
The censorship dilemma

The censorship dilemma

Advertising practitioners reflect on the draconian impact of censorship on TV advertising under the Zia regime. Updated 18 Apr, 2018 09:50am
The singularity of the written word

The singularity of the written word

Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea. Updated 14 Apr, 2018 01:14pm
Losing shine

Losing shine

Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine. Updated 12 Apr, 2018 10:36am
Finding Pakistaniat

Finding Pakistaniat

Tyrone Tellis on giving Pakistani advertising a distinct identity. Updated 26 Dec, 2017 04:21pm