Aurora Magazine

Honouring Javed Jabbar, Sana Hashwani & Safinaz Muneer and Muneeza Shamsie

Aurora congratulates Javed Jabbar for receiving the Hilal-i-Imtiaz, and Sana Hashwani & Safinaz Muneer and Muneeza Shamsie for receiving the Sitara-i-Imtiaz by presenting their interviews from our archives. Updated 26 Mar, 2025 09:50am

Why ‘A Woman Will Always Be Lyla’

Despite the success of some fashion brands on social media, the lack of any attempt to differentiate may pose a longer-term problem, comments Zohra Yusuf. Updated 01 Oct, 2024 12:51pm

MNJ to Technology Entrepreneurship - Taimur Ahmed (1948-2024)

Syed Jawaid Iqbal remembers his friend, Taimur Ahmed. Updated 22 Aug, 2024 11:59pm

Honouring Javed Jabbar

The Aurora Team congratulates Javed Jabbar for receiving the Hilal-i-Imtiaz and presents interviews with him, articles about his work, and his contributions to Aurora from our archives. Updated 16 Aug, 2024 05:49pm

Losing Shine

Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine. Published 08 Jun, 2023 01:03pm

An Inconvenient Conjunction

Zohra Yusuf reviews But, Prime Minister… by Javed Jabbar. Updated 24 Aug, 2021 07:17pm

Come Dine With Me!

Javed Jabbar, Marshall McLuhan Vance Packard and have dinner by the sea. Published 27 Nov, 2020 04:38pm

Celebrating advertising – and Pakistan

Reprising the major themes that dominated AdAsia 2019. Updated 13 Feb, 2020 10:56am

The reluctant adman

S.M. Shahid in profile. Published 18 Dec, 2019 02:41pm

The censorship dilemma

Advertising practitioners reflect on the draconian impact of censorship on TV advertising under the Zia regime. Updated 18 Apr, 2018 09:50am

A nostalgic curtain rises on AdAsia 89

The terse curtain-raiser on the eve of AdAsia 89 and what the public needed to know about this spectacular event. Updated 18 Apr, 2018 02:21pm

Creative essence and brass tacks

MNJ's unique role as an incubator. Updated 16 Apr, 2018 09:46am

The singularity of the written word

Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea. Updated 14 Apr, 2018 01:14pm

Losing shine

Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine. Updated 12 Apr, 2018 10:36am

Guess who wrote a decent print ad the other day?

Remembering Pakistan's most iconic Alexander ad. Updated 01 Feb, 2018 12:43pm

The Limits of Advertising

Interview with Javed Jabbar, Pakistan's most influential ad man. Published 18 Jan, 2018 08:31am

Finding Pakistaniat

Tyrone Tellis on giving Pakistani advertising a distinct identity. Updated 26 Dec, 2017 04:21pm

‘Createlevity’ – Aslam Azhar's distinctive abilities [1932-2015]

Paying tribute to Aslam Azhar, the man who gave us PTV. Updated 27 Nov, 2017 05:42pm

Come buy my headlines

The dangerous practice of commercialising the news. Updated 03 Aug, 2018 11:54am