How Not to Misfire the Message
Khalid Naseem on how to avoid the pitfalls of bad messaging.
HBL
World Cup ’23 and Brands: On a Winning Streak?
Have brands taken advantage of the ‘cricket season’ effectively?
Navigating the Roads with TPL
TPL Corps introduces TPL Maps, a navigation app that caters to all consumers.
Making Loans Personal
Fatima S. Attarwala explores the modalities involved in obtaining personal loans.
Promoting Green Practices
Interview with Maya Ismail, Chairperson, HBL Sustainability Forum.
The Challenges of Pakistan’s Digital Banking Reality
Javaid Iqbal examines what banks must do to become fully digitised.
Just Saying
Aurora's ed on the journey of Pakistani brands in 2022.
Pushing for Inclusion
Taniya Hasan examines what different organisations are doing for the financial inclusion of people with disabilities.
The Top 5 Stereotype Busters of 2019
From Aurora's 10 Pros in Top 5 Mode
Crisis And Corporate Communications
Interview with Ali Habib, Chief Corporate Communications Officer, Corporate Affairs, HBL
Pakistan’s impressive Young Lions
Wajiha Arshad and Lynette Rodrigues from HBL represented Pakistan at Cannes Young Lions in June 2019.
Roaring With Cannes Lions
How Cannes Lions Roar showed us how we can raise the bar of creativity in Pakistan.
Envisioning transformation
Interview Muhammad Aurangzeb President & CEO, HBL
Measuring the impact of sports marketing
Drawing on the PSL experience, brands should take concerted steps to better measure their ROI on their sports marketing.
HBL: enabling dreams
Charting HBL's brand odyssey.
Brand Power in the Pavilion
Why haven't brands leveraged cricket better to their advantage?
Spearheading innovation in Islamic banking
Zahid Parekh, General Manager and Head of Islamic Banking, HBL, speaks about the evolution and future of the sector.
Celebrating 70 years of advertising
A profession in evolution
Gearing up FinTech for wider financial inclusion
How financial technology startups (FinTechs) are transforming the financial services industry globally.
Beyond cricket
Football, if developed properly, can become a popular choice for brand sponsorship.