Redefining Consumer Connections
The evolution of brands into lifestyle experiences is not just a trend; it is a
strategic move aimed at reshaping the consumer landscape, writes Asrar Alam.
Foodpanda Pakistan
Why the Reports of TV’s Death Have Been Greatly Exaggerated
Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain.
A Few of My Favourite Things
Zehra Zaidi, Group Executive Creative Director, Ogilvy Pakistan, lists her favourite ad campaigns.
“There are phenomenal opportunities for more delivery players”
Interview: Nauman Sikandar Mirza, CEO, Foodpanda.
Pepsi, Foodpanda Launch “Pepsi Weekdays”
Pepsi and Foodpanda have collaborated to celebrate this season with exciting new deals for consumers.
The High Road to Market
Distribution models for grocery trade are well-entrenched and functioning, but technology could become a potent disrupting force.
Say No To 'Panda'?
Was Foodpanda’s stealth campaign successful in minimising the post-boycott backlash?
Campaign Watch: End 2019
Shrinking budgets. Dwindling timelines. Non-existent briefs.
Changing lifestyles and a quest for convenience
Fatima Abbas reviews the highlights of Nielsen’s Quest for Convenience Report.
Food Mubarak!
In conversation with Sair Ali, CEO & Mian Taimoor, Head of Marketing & Growth, Eat Mubarak.
When entrepreneurs don't think big
Interview with Khurram Zafar, Director, National Incubation Centre.
“A Bykea ride is cheaper and faster than a rickshaw ride”
In conversation with Muneeb Maayr, Founder, Bykea
Meals on wheels
Interview with Nauman Sikandar Mirza, CEO Foodpanda Pakistan.
E-commerce clients will become bigger advertisers than FMCGs
In conversation with Fouad Husain, CEO, GroupM.