And Now for the Weather…
Faraz Maqsood Hamidi explores how different advertising styles impact audiences using weather metaphors.
Faraz Maqsood
How to Retail the Brand
From tyres to fine dining, Faraz Maqsood Hamidi traces the origins of the revered Michelin Guide.
“It’s an accolade that directs a slant of light on the value of independent agencies”
Uzma Khateeb-Nawaz speaks to Faraz Maqsood Hamidi, Founder and Chief Creative Officer, The D’Hamidi Partnership about the agency’s recent inclusion in the ‘the top independent agencies of the world’.
The Song of Boycott
Faraz Maqsood Hamidi pens a poem in solidarity with the ongoing boycott.
How To Uneducate Yourself
The wisdom of Henry Ford.
21 Ways to Drive 2021
Faraz Maqsood Hamidi dips into Lady Corona’s playbook.
“2021, Anyone?”
"From downtown to lockdown; from vacations to staycations; from going out to staying in."
How to Wash Your Brands With Soap
There is no better time to evaluate your brand hygiene than now.
Not Small. Not Medium. Not Ever
There is nothing small or medium about branding when it comes to SMEs, writes Faraz Maqsood Hamidi.
Peacocks & balls
Faraz Maqsood Hamidi sums up AdAsia 2019.
Welcome to CoLab
Faraz Maqsood discusses the transformations to look out for in the new agency structure
An engagement with a goddess called Aurora
The evolution of Aurora.
The partner with the ship – Adil K. Mirza (1968-2017)
A tribute to Adil K. Mirza, co-founder of The D'Hamidi Partnership.
Mom's top five digital trends
On-trend moms on the five digital trends that will change the world!
Branding Pakistan
Advertising professionals on how they would carve a new brand identity for Pakistan.
The rise of the 'deletist consumer'
Dear brands, if you plan to send irrelevant marketing messages to your consumers, prepare to be forever deleted!