Aurora Magazine

Promoting excellence in advertising

Faraz Maqsood

How to Retail the Brand

How to Retail the Brand

From tyres to fine dining, Faraz Maqsood Hamidi traces the origins of the revered Michelin Guide. Updated 12 Oct, 2024 01:00pm
The Song of Boycott

The Song of Boycott

Faraz Maqsood Hamidi pens a poem in solidarity with the ongoing boycott. Updated 29 Aug, 2024 12:21pm
21 Ways to Drive 2021

21 Ways to Drive 2021

Faraz Maqsood Hamidi dips into Lady Corona’s playbook. Published 01 Mar, 2021 02:37pm
“2021, Anyone?”

“2021, Anyone?”

"From downtown to lockdown; from vacations to staycations; from going out to staying in." Published 01 Jan, 2021 01:37pm
Not Small. Not Medium. Not Ever

Not Small. Not Medium. Not Ever

There is nothing small or medium about branding when it comes to SMEs, writes Faraz Maqsood Hamidi. Published 14 Apr, 2020 02:48pm
Peacocks & balls

Peacocks & balls

Faraz Maqsood Hamidi sums up AdAsia 2019. Published 20 Feb, 2020 10:27am
Welcome to CoLab

Welcome to CoLab

Faraz Maqsood discusses the transformations to look out for in the new agency structure Published 20 Jan, 2020 09:55am
Branding Pakistan

Branding Pakistan

Advertising professionals on how they would carve a new brand identity for Pakistan. Updated 13 Aug, 2017 05:33pm
The rise of the 'deletist consumer'

The rise of the 'deletist consumer'

Dear brands, if you plan to send irrelevant marketing messages to your consumers, prepare to be forever deleted! Updated 24 Mar, 2017 08:31am