Campaign Watch
Fatima Nasir, Senior Creative Manager, Daraz, lists her favourite and not-so-favourite recent ad campaigns.
Dalda Pakistan
How Did Ad Land Fare in Ramzan 2022?
Talha bin Hamid lists the year’s heartening and not-so-heartening Ramzan ads.
The Top 5 Stereotype Busters of 2019
From Aurora's 10 Pros in Top 5 Mode
Kashmir take a new positioning
With their new logo and packaging, the company is targeting anyone and everyone who is young at heart.
Pink or blue?
Shattering gender stereotypes and teaching girls that they can be heroes too.
Documenting the untold story of advertising
A review of The Dawn of Advertising in Pakistan (1947-2017).
Dalda: the essence of motherhood
Charting Dalda's brand odyssey.
If music be the food of love
Musical impresario Arshad Mahmud speaks about his long association with the advertising sector.
Top 5 Digital Influencers of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.