Aurora Magazine

Promoting excellence in advertising

COVID 19

Pitching to Aliens

Pitching to Aliens

Umair Kazi suddenly finds himself on a Zoom call with aliens. Published 04 Sep, 2024 12:04pm
A Forever Young Population

A Forever Young Population

Facing an increasingly young population, the media in Pakistan will need to innovate and adapt to stay ahead of the curve. Updated 23 Jan, 2024 12:49pm
Sputtering Along

Sputtering Along

Once ranked the 15th largest automotive assembler in the world, Pakistan’s auto industry is now in dire straits, writes Mazhar Mohsin Chinoy. Published 16 Jan, 2024 04:51pm
Transformation in Progress

Transformation in Progress

The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob. Published 24 Oct, 2023 04:44pm
The New Agents of Change

The New Agents of Change

Gen Z are redefining our lifestyles and the sooner brands understand them the better, argues Danial Pirani. Updated 23 Aug, 2023 10:40am
Rap and Neon Will Just Not Do It

Rap and Neon Will Just Not Do It

Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar. Published 23 May, 2023 11:57am
The Thoughtful  Strategist

The Thoughtful Strategist

Mamun M. Adil profiles Salman Ali, Director Planning, MullenLowe Group. Published 07 Jan, 2023 11:42am
Not Quite Quitting

Not Quite Quitting

Tyrone Tellis analyses the emerging trend of ‘quiet quitting’. Published 07 Jan, 2023 11:33am
“We Need To Future-Proof Our Brands”

“We Need To Future-Proof Our Brands”

Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape Updated 03 Jan, 2023 04:16pm
A Time of Radical Uncertainties

A Time of Radical Uncertainties

Vaccinated or not, Covid-19 continues to plunge us into radical uncertainties, argues Julian Saunders. Published 01 Nov, 2021 11:34am
The Other Viral

The Other Viral

The pervasive perceptions of vaccine brands. Published 21 Jun, 2021 06:31pm
It’s Not Over Yet

It’s Not Over Yet

Nasir Jamal cautions that the economic fallout of the pandemic may not be over yet. Published 28 Dec, 2020 06:19pm
Happy As A Crazy Cow

Happy As A Crazy Cow

Syed Amir Haleem on why brands are making programmatic advertising an integral part of their media strategy. Published 18 Nov, 2020 02:50pm
Get A Grip

Get A Grip

Atiya Zaidi, ECD, BBDO Pakistan, on the new post Covid-19 rules of engagement. Published 12 Nov, 2020 01:21pm
Caring the Delite Way

Caring the Delite Way

Delite’s product line is promoted via their ‘Khayal Rakhain’ campaign. Updated 22 Oct, 2020 03:00pm
Covid-19 Kindness

Covid-19 Kindness

Umair Kazi in generous mode shares two ideas he encourages you to bring to life. Published 04 Aug, 2020 09:47pm
Facing Up To Covid-19

Facing Up To Covid-19

How great brands will always find ways to rise to the challenges of extreme adversity. Published 04 Aug, 2020 09:44pm