Umair Kazi suddenly finds himself on a Zoom call with aliens.
Published 04 Sep, 2024 12:04pm
Facing an increasingly young population, the media in Pakistan will need to innovate and adapt to stay ahead of the curve.
Updated 23 Jan, 2024 12:49pm
Once ranked the 15th largest automotive assembler in the world, Pakistan’s auto industry is now in dire straits, writes Mazhar Mohsin Chinoy.
Published 16 Jan, 2024 04:51pm
Amir Paracha, CEO, Unilever Pakistan, speaks to Aurora about his organisation’s Fair Living Wage, the economy and the trend towards buying local.
Published 15 Jan, 2024 10:33am
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
Published 24 Oct, 2023 04:44pm
Gen Z are redefining our lifestyles and the sooner brands understand them the better, argues Danial Pirani.
Updated 23 Aug, 2023 10:40am
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
Published 23 May, 2023 11:57am
Zeenat Chaudhary highlights her experience of buying local brands.
Published 17 Jan, 2023 12:07pm
Mamun M. Adil profiles Salman Ali, Director Planning, MullenLowe Group.
Published 07 Jan, 2023 11:42am
Tyrone Tellis analyses the emerging trend of ‘quiet quitting’.
Published 07 Jan, 2023 11:33am
Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape
Updated 03 Jan, 2023 04:16pm
In an unpredictable world, all companies need a sound PR strategy.
Published 05 Jul, 2022 11:10am
When Covid-19 struck the first Pakistani.
Published 04 Nov, 2021 10:45am
Vaccinated or not, Covid-19 continues to plunge us into radical uncertainties, argues Julian Saunders.
Published 01 Nov, 2021 11:34am
Aurora's ed on Pakistan's management of Covid-19.
Published 12 Jul, 2021 10:35am
The pervasive perceptions of vaccine brands.
Published 21 Jun, 2021 06:31pm
Dr Faisal Sultan, Special Adviser to the Prime Minister on Health, speaks to Aurora about Pakistan’s Covid-19 vaccination drive.
Published 19 Apr, 2021 11:45am
Nasir Jamal cautions that the economic fallout of the pandemic may not be over yet.
Published 28 Dec, 2020 06:19pm
Can the advertising industry press the reset button?
Updated 28 Dec, 2020 04:00pm
The pandemic has brought home the vital importance of being digitally enabled, writes Muhammad Ali Khan.
Published 30 Nov, 2020 04:49pm
Syed Amir Haleem on why brands are making programmatic advertising an integral part of their media strategy.
Published 18 Nov, 2020 02:50pm
Atiya Zaidi, ECD, BBDO Pakistan, on the new post Covid-19 rules of engagement.
Published 12 Nov, 2020 01:21pm
Aurora examines the potential impact of the recently announced construction package on the economy.
Updated 23 Dec, 2020 03:49pm
Delite’s product line is promoted via their ‘Khayal Rakhain ’ campaign.
Updated 22 Oct, 2020 03:00pm
How organisations can keep their employees engaged via Zoom.
Published 07 Oct, 2020 02:46pm
Eight ways brands can steer through the COVID-19 crisis.
Updated 17 Aug, 2020 04:34pm
Umair Kazi in generous mode shares two ideas he encourages you to bring to life.
Published 04 Aug, 2020 09:47pm
Atiya Zaidi, ECD, BBDO Pakistan, on how to navigate choppy waters.
Updated 10 Sep, 2020 06:49pm
How great brands will always find ways to rise to the challenges of extreme adversity.
Published 04 Aug, 2020 09:44pm
Shoaib Qureshy, CEO, Bulls Eye DDB Group, presents his business plan for 2020.
Published 04 Aug, 2020 09:43pm