Facing an increasingly young population, the media in Pakistan will need to innovate and adapt to stay ahead of the curve.
Once ranked the 15th largest automotive assembler in the world, Pakistan’s auto industry is now in dire straits, writes Mazhar Mohsin Chinoy.
“There is a commercial reason why we believe that a fair living wage is not a cost but an investment.”
Amir Paracha, CEO, Unilever Pakistan, speaks to Aurora about his organisation’s Fair Living Wage, the economy and the trend towards buying local.
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
Gen Z are redefining our lifestyles and the sooner brands understand them the better, argues Danial Pirani.
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
Zeenat Chaudhary highlights her experience of buying local brands.
Mamun M. Adil profiles Salman Ali, Director Planning, MullenLowe Group.
Tyrone Tellis analyses the emerging trend of ‘quiet quitting’.
Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape
In an unpredictable world, all companies need a sound PR strategy.
When Covid-19 struck the first Pakistani.
Vaccinated or not, Covid-19 continues to plunge us into radical uncertainties, argues Julian Saunders.
Aurora's ed on Pakistan's management of Covid-19.
The pervasive perceptions of vaccine brands.
Dr Faisal Sultan, Special Adviser to the Prime Minister on Health, speaks to Aurora about Pakistan’s Covid-19 vaccination drive.
Nasir Jamal cautions that the economic fallout of the pandemic may not be over yet.
Can the advertising industry press the reset button?
The pandemic has brought home the vital importance of being digitally enabled, writes Muhammad Ali Khan.
Syed Amir Haleem on why brands are making programmatic advertising an integral part of their media strategy.
Atiya Zaidi, ECD, BBDO Pakistan, on the new post Covid-19 rules of engagement.
Aurora examines the potential impact of the recently announced construction package on the economy.
Delite’s product line is promoted via their ‘Khayal Rakhain’ campaign.
How organisations can keep their employees engaged via Zoom.
Eight ways brands can steer through the COVID-19 crisis.
Umair Kazi in generous mode shares two ideas he encourages you to bring to life.
Atiya Zaidi, ECD, BBDO Pakistan, on how to navigate choppy waters.
How great brands will always find ways to rise to the challenges of extreme adversity.
Shoaib Qureshy, CEO, Bulls Eye DDB Group, presents his business plan for 2020.
Julian Saunders on the realisations that came with 2020's pandemic.