How Not to Misfire the Message
Khalid Naseem on how to avoid the pitfalls of bad messaging.
Careem
KAMN Members Vote on Their Favourite Ads
Alifya Sohail reports on KAMN’s new initiative.
Navigating the Roads with TPL
TPL Corps introduces TPL Maps, a navigation app that caters to all consumers.
Food Fetishes and Social Media
Khalid Naseem on the impact of social media on the food choices of Gen Z and Millennials.
Rap and Neon Will Just Not Do It
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
What Makes a Pakistani Brand?
Sheikh Adil Hussain discusses the different components that go into creating a successful Pakistani brand.
Enter the Microcampaigns
Umair Kazi hopes microcampaigns will encourage the industry to indulge in positive disruption.
Campaign Watch
Fatima Nasir, Senior Creative Manager, Daraz, lists her favourite and not-so-favourite recent ad campaigns.
The New Survival Strategy Is a Good PR Strategy
In an unpredictable world, all companies need a sound PR strategy.
The Dangerous Distractions of Busyness
Companies often find themselves mired by their obsession with productivity
at the cost of sustainable achievement.
The Senior Intern Experience
Management Consultant Zahid Chaudhary reviews his month-long 'senior internship' with Careem.
Dropping Food from the Sky
Can Careem’s drone deliveries work in the long run?
Spaces for Empowerment
Zeenat Chaudhary reviews initiatives aimed at widening employment opportunities for Pakistani women.
Uber leverages Careem
What Uber’s buyout of Careem means.
Unblocking Pakistan’s logistics quagmire
The missing links that prevent a market worth $34.2 billion from doubling its potential.
Peshawar, pakols and namkeen karahi
How home-grown start-ups are re-shaping consumer lifestyles in Peshawar.
‘Pul ’ vs Pull
Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this?
The SME opportunity in a connected world
Digital platforms are proving to be huge opportunities for SMEs to scale up and enter international markets.
Top 5 lifestyle trends of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Alibaba comes to Pakistan
The pros and cons of Alibaba’s entry into Pakistan.
Driving change
How ride-hailing apps are creating employment and building up the public transportation system.