Nescafé Basement 5 – a season of diversity
This year the show became more localised in terms of talent, instruments and music.
Anusha Zahid
The Leo within
Taimur Ahmed, a former advertising professional and currently, CEO, Megatech Trackers, in profile.
You’ve got delivery!
A day in the life of a delivery man.
Hamdard rebrands
Will Hamdard’s attempt to revamp their legacy with a new vision work?
Sapphire goes ‘green’
Becomes the first fashion brand in Pakistan to introduce recycled seed bags to curb pollution.
High5s for health
Unilever’s brand Lifebuoy celebrated Global Hand washing Day in Karachi with the theme, ‘High5forHandwashing'.
Effective creativity in OOH
Interview with Dave Nelissen, Creative Director, Talpa Media.
Own a slice of the new Silk Route
Eiwan Developments launch their first project 'Oshun', a beachfront, resort-style housing project in Gwadar.
Amreli Steels promote resilience
Interview with Hadi Akberali, Chief Operating Officer, Amreli Steels Limited.
Advertising's Amazing Amazon
Mahgul Jawed, General Manager, Interflow Communications, in profile.
Pakistan’s first digital OOH conference
The Ahead of the Curve Conference attracted industry leaders, advertisers, media buyers and marketers.
And the PAS award goes to...
The winners of the PAS Awards 2018.
Emirates and Standard Chartered redefine luxury travel
The newly introduced co-branded credit cards are tailored to offer value to Pakistan's frequent-flyer community.
The Baj(w)a behind Patari
Khalid Bajwa, Founder, Patari, in profile.
Encouraging inclusivity
PAXI’s Bike Taxi service introduces disabled people into their workforce.
Sunridge launches into atta
Sunridge Foods introduces a whole wheat flour brand to meet consumer demand for natural and hygienic whole wheat flour.
SalamAir flies Pakistan’s skies
SalamAir will open up travel for Omanis keen to explore the opportunities arising from CPEC projects.
Habib Rafiq Limited introduce the Zotye Z100
The Zotye 100 is a compact hatchback priced between Rs 1.1 million and Rs 1.2 million.
A fast and furious competition
Will the multiple car launches in Pakistan change the paradigm of the automotive industry?
Selling picture-perfect homes
The evolving trends in home furnishing and how it is now becoming an ‘it’ industry.
Hail a Paxi
PAXI, a taxi service catering exclusively to women, will officially begin services on March 23, 2017.
Paints brighten up
Exploring the reasons behind the increased demand of paints, and how brands are innovating to attract more consumers.