Redefining Consumer Connections
The evolution of brands into lifestyle experiences is not just a trend; it is a
strategic move aimed at reshaping the consumer landscape, writes Asrar Alam.
Alkaram
“We want to be that brand people come to when seeking comfort”
Mehvish Waliany, CEO, Alkaram, speaks to Mamun M. Adil about the brand’s evolution and future plans.
Fashioning Lifestyles
What Pakistani retail brands are doing to forge ahead.
The big sleep
Sinuous limbs, flowing hair, bright colours – this year's lawn campaigns offer nothing unique or refreshing.