At the Forefront of the New Corporate Game
Farhia Jabbar discusses how young graduates backed with an AI education, are set to play an important new role in the dynamics of the corporate world.
AI
Transforming Pakistan’s Learning Landscape
Fauzia Kerai Khan discusses how AI-driven EdTech can reshape learning in Pakistan.
“We are in a period of transition, and the question is, how do we prepare for this to ensure we provide the best solutions for our clients?”
Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
Once Upon a Future
Asrar Alam imagines the future of advertising 20 years from now.
From Influencers to AI
Zohare Ali Shariff examines the changes that have affected PR in the last 25 years.
Myths, Magic and Machines
Umair Saeed on what will happen to advertising in the age of Gen AI.
The Rebirth of Advertising?
Twenty-five years after the digital revolution, could AI see the rebirth of advertising?
Azam Jalal Khan poses the question.
The World in 1998
Julian Saunders looks back 25 years and concludes that what humans do with an invention is uncontrollable, but that old-fashioned virtues endure, especially when dealing with our customers.
Agency Business and the Future
AI is set to impact our world in a far more profound way than the internet ever could, and the ad agencies will be no exception, writes Amin Rammal.
The Top 5 Lifestyle Trends of 2023
Shahrezad Samiuddin picks her Top 5 lifestyle trends of 2023.
Making the World More Beautiful
Sara Jamil reflects on the gifts that graphic design brings into our worlds.
Duty Matters II
In the second part of his article on Brand Duty, Julian Saunders unveils his sustainable manifesto for difficult times.
Are We Mad Enough?
A run-down of the MADsemble conference.
Rewrite, Repeat, Rant: A Peek into the Psyche of an AI Chatbot
What does an AI chatbot do all day?
AI and the Nightingale
Is AI advertising’s shiny new toy? Tyrone Tellis poses the question.
AI For Advertising
Sumaira Mirza showcases the transformative power of AI on creativity.
Colour Me ‘Curious’. AI Is Not Stealing My Job.
It’s not about resistance but about integration, argues Sarah Fahim
Mad Men vs. Mad Machines
Asrar Alam discusses the infinite possibilities AI can bring to creativity.
My Adventures in AI
Rashna Abdi on AI options that may help make human imperfection perfect.
Transcending the Potential of the Human Experience
Dr Agha Ali Raza and Dr Ihsan Ayyub Qazi discuss the tremendous potential of AI in the positive transformation of our lives.
Stepping Into the Unknown
Amir Jahangir on how AI can create a new ecosystem for innovation and economic growth.
Privacy, Personalisation and Accountability
Ans Khurram discusses the future of big data marketing.
Running an Agency in the Age of AI
Some say the future may belong to AI, but for Atiya Zaidi, the future is about being human.
AI vs Art Directors
Should your agency adopt AI tools like Midjourney? Umair Kazi is inclined to say yes!
Hey Bot! Give Me a Headline
Will bots be running Pakistan’s newsroom? Not quite yet...
In Anticipation of Tomorrow
What can Pakistan’s advertising agencies do to navigate the challenges and opportunities of an uncertain future?
Lensa: A Storm in a Teacup?
Are the criticisms that Lensa has garnered warranted?