Internet speak may be here to stay, but is it making what we want to say rather dull and monochromatic, asks Riffat Rashid.
Published11 Mar, 202511:32am
Is AI capable of generating the kind of iconic ad campaigns produced by human intelligence? Zohra Yusuf poses the question.
Published10 Feb, 202510:09am
Rizwan Ahmad & Naveed Seraj, Chief Storyteller and CCO, Viral Edge, speak to Aurora about what makes their digital-first agency different.
Published16 Jan, 202511:02pm
The AI began as a dream come true, until suddenly, it decided it had enough of churning out inanities... Umair Kazi tells the tale.
Updated20 Jan, 202504:15pm
Pakistani technologists need to acquire the expertise to develop AI applications that respond to the requirements of the country and its citizens, argues Zeerak Ahmed.
Updated13 Jan, 202501:11pm
AI can be a wonderful tool when deployed with the reasoning, training and creativity only people can bring, writes Ali Rez.
Published09 Jan, 202511:09am
AI can certainly help us do some stuff better, but it cannot do anything
without us having done it before, writes Taimur Tajik.
Published08 Jan, 202511:09am
Agencies of the future will need to balance AI's benefits with the right quantum of emotional intelligence, writes Atiya Zaidi.
Updated06 Jan, 202504:22pm
Economic challenges, connectivity issues, and a domestic market in retreat are posing an existential threat to Pakistan’s ad industry, warns Faizan Syed.
Updated13 Dec, 202411:23am
The future of consumption in Pakistan is intricately linked to technological advancements, infrastructural development and sustainable practices, writes Amir Jahangir.
Updated24 Jul, 202412:58pm
As open banking prepares to make its debut in Pakistan, Nabeel Qadeer discusses its implications for the financial sector and its customers.
Published10 May, 202411:54am