Aurora Magazine

Promoting excellence in advertising

AI

AI Is on an Energy Bender

AI Is on an Energy Bender

Patrick Collister asks ChatGPT to comment on the escalating environmental costs of digital technology. Published 12 Feb, 2025 10:33am
HI Versus AI

HI Versus AI

Is AI capable of generating the kind of iconic ad campaigns produced by human intelligence? Zohra Yusuf poses the question. Published 10 Feb, 2025 10:09am
Machine and Man

Machine and Man

The future of marketing lies in the harmonious integration of AI and human ingenuity, comments Omar Farooq. Updated 21 Jan, 2025 01:58pm
Do You Really Own Your Consumer?

Do You Really Own Your Consumer?

If agencies in Pakistan want to elevate their game, they need to start talking to real people, argues Arshad Awan. Updated 21 Jan, 2025 01:34pm
When Your AI Turns into a Diva

When Your AI Turns into a Diva

The AI began as a dream come true, until suddenly, it decided it had enough of churning out inanities... Umair Kazi tells the tale. Updated 20 Jan, 2025 04:15pm
Urdu, Identity and AI

Urdu, Identity and AI

Pakistani technologists need to acquire the expertise to develop AI applications that respond to the requirements of the country and its citizens, argues Zeerak Ahmed. Updated 13 Jan, 2025 01:11pm
Welcome to the Age of CreAItivity

Welcome to the Age of CreAItivity

AI can be a wonderful tool when deployed with the reasoning, training and creativity only people can bring, writes Ali Rez. Published 09 Jan, 2025 11:09am
The Artificial Versus the Real

The Artificial Versus the Real

AI can certainly help us do some stuff better, but it cannot do anything without us having done it before, writes Taimur Tajik. Published 08 Jan, 2025 11:09am
The Intelligence Equilibrium

The Intelligence Equilibrium

Agencies of the future will need to balance AI's benefits with the right quantum of emotional intelligence, writes Atiya Zaidi. Updated 06 Jan, 2025 04:22pm
Requiem for an Industry

Requiem for an Industry

Economic challenges, connectivity issues, and a domestic market in retreat are posing an existential threat to Pakistan’s ad industry, warns Faizan Syed. Updated 13 Dec, 2024 11:23am
Technology and Changing Consumption Lifestyles

Technology and Changing Consumption Lifestyles

The future of consumption in Pakistan is intricately linked to technological advancements, infrastructural development and sustainable practices, writes Amir Jahangir. Updated 24 Jul, 2024 12:58pm
I Dream, Therefore I Buy

I Dream, Therefore I Buy

Puruesh Chaudhary discusses the likely impact of conscious technology on the future of media and advertising. Published 10 May, 2024 11:59am
Disruption and Banking 4.0

Disruption and Banking 4.0

As open banking prepares to make its debut in Pakistan, Nabeel Qadeer discusses its implications for the financial sector and its customers. Published 10 May, 2024 11:54am
AI, the Meta Way

AI, the Meta Way

What is Meta AI and how can we use it? Published 23 Apr, 2024 12:02pm
Generating Taste

Generating Taste

Faraz Maqsood Hamidi on how AI can capture and replicate the multifaceted nature of taste in advertising. Published 08 Mar, 2024 11:57am
AI and the Yellow School Bus

AI and the Yellow School Bus

As exciting as the potential of AI may be, it is imperative that governments and civil society continue to work and lobby for its regulation and accountability, writes Umair Saeed. Published 05 Mar, 2024 10:34am