Do You Really Own Your Consumer?
If agencies in Pakistan want to elevate their game, they need to start talking to real people, argues Arshad Awan.
AI
If Only Florence Nightingale Had a Dashboard
Despite their obvious benefits, dashboards are imperfect tools, writes Ans Khurram.
The Human Radiance of Good Design
AI will be part of our minds but never our hearts, writes Mariam Hussain.
“We want to rule the world, but for now we will focus on becoming the number one agency in Pakistan”
Rizwan Ahmad & Naveed Seraj, Chief Storyteller and CCO, Viral Edge, speak to Aurora about what makes their digital-first agency different.
Restrict, Oversee and Keep Experimenting
Zahrah Mazhar recounts the process that led to a policy on the use of AI at Dawn.com.
When Your AI Turns into a Diva
The AI began as a dream come true, until suddenly, it decided it had enough of churning out inanities... Umair Kazi tells the tale.
Empowering Pakistan’s Economic Performance
Javaid Iqbal discusses how AI can help Pakistan tackle pressing national challenges.
Communicating to the Human Heart
Corporate communications require nuance, not data, writes Farhia Jabbar.
Urdu, Identity and AI
Pakistani technologists need to acquire the expertise to develop AI applications that respond to the requirements of the country and its citizens, argues Zeerak Ahmed.
Welcome to the Age of CreAItivity
AI can be a wonderful tool when deployed with the reasoning, training and creativity only people can bring, writes Ali Rez.
The Artificial Versus the Real
AI can certainly help us do some stuff better, but it cannot do anything
without us having done it before, writes Taimur Tajik.
The Intelligence Equilibrium
Agencies of the future will need to balance AI's benefits with the right quantum of emotional intelligence, writes Atiya Zaidi.
10 New Year Resolutions from Your AI Ka Mazdoor
AI's New Year resolutions for 2025.
New Frontiers in Climate Science: Pakistan’s Win
In conversation with Dr Zubair Khalid, recipient of the Gordon Bell Prize 2024.
The Big Insurance Shake Up
Nabeel Qadeer discusses the impact of AI on the insurance sector.
Requiem for an Industry
Economic challenges, connectivity issues, and a domestic market in retreat are posing an existential threat to Pakistan’s ad industry, warns Faizan Syed.
Infinite Monkeys Working in Infinite Galaxies on Infinite Typewriters
The infinite possibilities of natural intelligence may well trump
the power of AI, comments Amina Baig.
AI and the Financial Decision-Making Process
Nabeel Qadeer discusses how Gen AI is changing the face of conventional finance.
Technology and Changing Consumption Lifestyles
The future of consumption in Pakistan is intricately linked to technological advancements, infrastructural development and sustainable practices, writes Amir Jahangir.
I Dream, Therefore I Buy
Puruesh Chaudhary discusses the likely impact of conscious technology on the future of media and advertising.
Disruption and Banking 4.0
As open banking prepares to make its debut in Pakistan, Nabeel Qadeer discusses its implications for the financial sector and its customers.
AI, the Meta Way
What is Meta AI and how can we use it?
Your Very Own Superpower Ingredient
Julian Saunders on what the coming AI wave could mean to advertising practitioners.
Generating Taste
Faraz Maqsood Hamidi on how AI can capture and replicate the multifaceted nature of taste in advertising.
AI and the Yellow School Bus
As exciting as the potential of AI may be, it is imperative that governments and civil society continue to work and lobby for its regulation and accountability, writes Umair Saeed.
Obsolescence and Lifelong Learning
Time is running out for many professionals who may soon face obsolescence, warns Umair Mohsin.
Learning In Crisis
Learning today requires a new mental paradigm that fits the culture of a new generation, argues Puruesh Chaudhary.
Taught By Robots?
Urooj Hussain discusses the potential impact of AI dependence on critical thinking skills in the classroom.
A New Education Order
The current educational transformation is not merely about embracing new technologies. It is about fostering a new mindset towards education, writes Hasan Saeed.
At the Forefront of the New Corporate Game
Farhia Jabbar discusses how young graduates backed with an AI education, are set to play an important new role in the dynamics of the corporate world.