Aurora Magazine

Time to Get Phygital

Ahsan Sheikh warns against taking a digital-only approach. Published 11 May, 2020 01:59pm

TALKING HEADS – Part Fourteen

Aurora polled Pakistan’s leading agency and corporate heads on their thoughts about AdAsia 2019. Updated 30 Dec, 2019 05:03pm

Moving out of the comfort zone

Agencies must embed technology deep into their processes and business models Published 27 Mar, 2019 11:36am

Mirroring the growth of digital

Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide & Ahsan Sheikh, CEO, Kinetic Pakistan. Updated 13 Jul, 2018 10:52am

Out-of-Home moves to another dimension

Will OOH successfully straddle both the online and offline worlds? Published 25 Jun, 2018 11:10am

Pakistan’s first digital OOH conference

The Ahead of the Curve Conference attracted industry leaders, advertisers, media buyers and marketers. Updated 27 Apr, 2018 04:39pm

AOTC 1.0 – Signs of Tomorrow

PAS and Kinetic join hands to host the AOTC 1.0 digital conference. Published 06 Apr, 2018 02:03pm