Trends - advertising

Rethinking B2B

Whether B2B or B2C, the target audience is tasked with making a decision – a commonality that should not be ignored. Published 22 Mar, 2022 12:32pm

Have Ads Lost Their Mojo?

From the insipid to the utterly infuriating, ads are failing to connect with audiences. Published 02 Feb, 2022 11:28am

Boosting Agency Morale

Covid has been a further stress point for ad agencies already beleaguered by change and disruption. But what about the people? Published 25 Jan, 2022 12:26pm

Aurora Editorial: Nov-Dec 2021

Aurora's ed on why agencies are feeling besieged lately. Published 24 Jan, 2022 10:03am

The Others

Enabling people from different disciplines to enter the creative space can do wonders for all involved, writes Ali Rez. Published 10 Jan, 2022 02:13pm

No Money. No Honey.

Advertising agencies must come to terms and adapt to a penny-pinching post-pandemic world, argues Taimur Tajik. Published 07 Jan, 2022 11:53am

I Hate Ads!

"Bring life to concepts by putting them under a big idea and letting them fly." Updated 29 Dec, 2021 10:45am

How to Do the Craft

Research, learn, apply, repeat. Updated 13 Jul, 2021 11:04am

Merging Capabilities to Deliver a Better Brand Experience

Be they creative or digital, the standalone conventional agency model is obsolete, argues Khalid Naseem. Published 30 Jun, 2021 04:06pm

Bringing the Marketing Function to Class – and Vice Versa

Muhammad Ali Khan calls for better collaboration between academics and practitioners. Published 30 Jun, 2021 02:26pm

The Perils of the Follow-Up Silence

Paying close attention to the post-post conversation can help brands build strong communities, writes Kiran Zahid. Published 29 Jun, 2021 02:05pm

So You’re in Marketing?

What it takes to be a marketer in today’s evolved marketing landscape. Published 24 Jun, 2021 05:07pm

The Value of Trust

Blockchain may have had a bad press, but it may be key in reinstilling trust in business relationships, argues Khurram Mahboob. Published 25 Jan, 2021 02:48pm