Aurora Magazine

Promoting excellence in advertising

advertising

Perfectly Imperfect

Perfectly Imperfect

Brands in Pakistan need to wisen up to the fact that perfection has lost its allure. Published 18 Oct, 2022 11:40am
People Hate Ads

People Hate Ads

Ali Rez gives his 22 observations after attending Cannes Lions 2022. Published 27 Aug, 2022 10:31am
Meet Pau-Pau

Meet Pau-Pau

Find out why foodpanda’s animated panda has a chip on its ear – and more. Updated 21 Jul, 2022 01:37pm
Is Our Creativity Culturally Obtuse?

Is Our Creativity Culturally Obtuse?

An in-depth understanding of people’s culture is key to success in advertising. Yet, not many acquire this talent. Published 24 Mar, 2022 10:56am
Rethinking B2B

Rethinking B2B

Whether B2B or B2C, the target audience is tasked with making a decision – a commonality that should not be ignored. Published 22 Mar, 2022 12:32pm
Have Ads Lost Their Mojo?

Have Ads Lost Their Mojo?

From the insipid to the utterly infuriating, ads are failing to connect with audiences. Published 02 Feb, 2022 11:28am
Boosting Agency Morale

Boosting Agency Morale

Covid has been a further stress point for ad agencies already beleaguered by change and disruption. But what about the people? Published 25 Jan, 2022 12:26pm
The Others

The Others

Enabling people from different disciplines to enter the creative space can do wonders for all involved, writes Ali Rez. Published 10 Jan, 2022 02:13pm
No Money. No Honey.

No Money. No Honey.

Advertising agencies must come to terms and adapt to a penny-pinching post-pandemic world, argues Taimur Tajik. Published 07 Jan, 2022 11:53am
I Hate Ads!

I Hate Ads!

"Bring life to concepts by putting them under a big idea and letting them fly." Updated 29 Dec, 2021 10:45am
The Perils of the Follow-Up Silence

The Perils of the Follow-Up Silence

Paying close attention to the post-post conversation can help brands build strong communities, writes Kiran Zahid. Published 29 Jun, 2021 02:05pm
So You’re in Marketing?

So You’re in Marketing?

What it takes to be a marketer in today’s evolved marketing landscape. Published 24 Jun, 2021 05:07pm
The Value of Trust

The Value of Trust

Blockchain may have had a bad press, but it may be key in reinstilling trust in business relationships, argues Khurram Mahboob. Published 25 Jan, 2021 02:48pm
Advertising vs. PR

Advertising vs. PR

Why we distinguish between advertising and public relations. Published 04 Jan, 2021 06:51pm