Is Our Creativity Culturally Obtuse?
An in-depth understanding of people’s culture is key to success in advertising.
Yet, not many acquire this talent.
advertising
Rethinking B2B
Whether B2B or B2C, the target audience is tasked with making a decision – a commonality that should not be ignored.
Have Ads Lost Their Mojo?
From the insipid to the utterly infuriating, ads are failing to connect with audiences.
Boosting Agency Morale
Covid has been a further stress point for ad agencies already beleaguered by change and disruption. But what about the people?
Aurora Editorial: Nov-Dec 2021
Aurora's ed on why agencies are feeling besieged lately.
The Others
Enabling people from different disciplines to enter the creative space can do wonders for all involved, writes Ali Rez.
No Money. No Honey.
Advertising agencies must come to terms and adapt to a penny-pinching post-pandemic world, argues Taimur Tajik.
I Hate Ads!
"Bring life to concepts by putting them under a big idea and letting them fly."
How to Do the Craft
Research, learn, apply, repeat.
Merging Capabilities to Deliver a Better Brand Experience
Be they creative or digital, the standalone conventional agency model is obsolete, argues Khalid Naseem.
Bringing the Marketing Function to Class – and Vice Versa
Muhammad Ali Khan calls for better collaboration between academics and practitioners.
The Perils of the Follow-Up Silence
Paying close attention to the post-post conversation can help brands build strong communities, writes Kiran Zahid.
So You’re in Marketing?
What it takes to be a marketer in today’s evolved marketing landscape.
The Value of Trust
Blockchain may have had a bad press, but it may be key in reinstilling trust in business relationships, argues Khurram Mahboob.
Advertising vs. PR
Why we distinguish between advertising and public relations.
Living The Digital-First Lifestyle
The pandemic has brought home the vital importance of being digitally enabled, writes Muhammad Ali Khan.
How Mad Men Helped Me Become Better At Advertising
Why Muhammad Ali Khan looks to Mad Men for inspiration.
Orchestrating Brand Experiences
How advertising is shifting from simple communication to building immersive brand experiences.