Aurora Magazine

Promoting excellence in advertising

Published in Mar-Apr 2021

Campaigns for January-February 2021

Campaign register Jan-Feb 2021

Client: Colgate-Palmolive Pakistan

Brand Brite anti-bacterial detergent (fights stains, kills 99.9% bacteria)

Brief Launch an anti-bacterial variant of Brite Detergent.

Creative Agency Spectrum VMLY&R

Media Agency Mediacom

Digital Agency Synite Digital

Creative Team Asrar Alam, Muhammad Irfan

Account Team Uzma Akhtar, Hyder Ali Rafi

Media Print, TV, Digital

Client: McDonald’s Pakistan

Brand McDonald’s World Famous Fries

Brief Beat the international and local competition with Loaded Fries.

Creative/ Digital Agency Manhattan Communications

Media Agency Mediacom

Creative Team Shahzeb Ahmed, Sharjeel Ahmed, Yasir Aslam, Ahmed Hassan, Adeeba Khan, Nabeel Samad, Khurram Siddiqui

Account Team Shahbaz Mirza, Muhammad Nivyan Rehmani, Tehmina Siddiqi

Media Radio, Digital, OOH

Client: P&G Pakistan

Brand Pantene

Brief Pantene Reduces Hair Loss

Creative Agency JWT|Grey

Media Agency Starcom

Digital Agency Symmetry

Creative Team Mehr Hamid, Yawar Iqbal, Saad Saif

Account Team Danish Khan, Sara Koraishy, Nadir Zia

Media TV, Digital, POS

Client: Colgate-Palmolive Pakistan

Brand Protex – Wash Karo Protex Karo

Brief Launch an international anti-bacterial brand during the pandemic.

Creative Agency Spectrum VML&R

Media Agency Mediacom

Digital Agency Synite Digital

Creative Team Asrar Alam, Mahmood Ali, Muhammad Irfan

Account Team Uzma Akhtar, Hyder Ali Rafi

Media Print, TV, Digital

Client: McDonald’s Pakistan

Brand McDonald’s Wrap

Brief McDonald’s gives consumers food choices.

Creative/Digital Agency Manhattan Communications

Media Agency Mediacom

Creative Team Shahzeb Ahmed, Sharjeel Ahmed, Yasir Aslam, Ahmed Hassan, Adeeba Khan, Rafay Khan

Account Team Shahbaz Mirza, Nivyan Rehmani, Tehmina Siddiqi

Media Radio, Digital, OOH

Client: Punjab Oil Mills

Brand CanOlive

Brief Promote Canolive as healthy and tasty

Creative Agency JWT|Grey

Media Agency Starcom Pakistan

Digital Agency Mirum Agency

Creative Team Syed Yawar Iqbal

Account team Sara Koraishy

Media Print, TV, Digital

Client: Continental Biscuits

Brand Lu

Brief Promote the Lu biscuits portfolio.

Creative Agency JWT|Grey

Media Agency GroupM

Digital Agency East River

Creative Team Mehr Hamid, Yawar Iqbal, Saad Saif

Account Team Mushtaq Abdullah, Sara Koraishy, Nadir Zia

Media TV, OOH, Digital, BTL

Client: MCB Bank Limited

Brand MCB Pyara Ghar

Brief Promote home loans through the State Bank’s mark-up housing subsidy scheme.

Creative/Digital MullenLowe Rauf

Media Agency Maxus

Creative Team Kayzad Giara, Waqas Minhas, Kiran Murad, Riaz Rehman

Account Team Naveed Minhas, Saima Yousaf

Media Print, TV, Radio, Digital

Client: VavaCars

Brand VavaCars

Brief Promote VavaCars as a consumer-centric business.

Creative Agency Manghi Communication Solutions

Media Agency m/SIX

Digital Agency; Omnicom Media

Creative Team MCS creative

Account Team Salman Mukaddam, Osamah Nasir

Media Digital