Aurora Magazine

Promoting excellence in advertising

Published in Nov-Dec 2019

Media Advertising Spend FY 2018-19

TV ad revenue decreased by 26%, while OOH increased by 20%
Photo: martechtoday.com
Photo: martechtoday.com

In consultation with industry experts, Aurora conducted research to find out where Pakistan's media advertising spend for the fiscal year 2018-2019 stands. Below are the results.