Client: Abbot Laboratories
Brand: Brufen Duo
Brief: Launch
Creative Agency: In-House
Media Agency: Synchronize Media
Creative Team: Imranuddin
Account Team: Zohaib Shaikh
Media: Print

Client: Abbott Nutrition Pakistan
Brand: Ensure
Brief: Promote Ensure as the ‘Number One nutritional supplement drink in the world’
Creative Agency: Ishtehari
Media Agency: Group M
Digital Agency: Ishtehari
Creative Team: Ashareb Alam, Waqas Raza, Aimen Bukhari and Rameen Fasih
Account Team: Owais Qaisar and Erum Shaikh
Media: TV, digital, radio and POS

Client: Cheezious Pakistan
Brand: Cheezious
Brief: Promote Cheezious using the line ‘Surrender to the Cheeze!’
Creative Agency: Synergy Advertising
Media Agency: Synchronize Media
Creative Team: Haroon Riaz, Sohail Mazhar Khan, Ahsan Umer, Nosheen Razzaq and Abdullah Malik
Account Team: Khurrum Pervaiz, Agha Abbas and Gulmina Adil Khan
Media: OOH

Client: Dolmen Mall
Brand: Dolmen Mall Lahore
Brief: Dolmen Mall Lahore Launch
Creative Agency: Golden Circle
Digital Agency: Golden Circle
Creative Team: Amna Younas and Samad Noor
Account Team: Mehreen Arjumand and Waliya Tahir
Media: Digital, Outdoor, Brand Activation

Client: Haier
Brand: Washing Machine
Brief: Introduce the DM Inverter-based washing machine
Creative Agency: Golden Circle
Media Agency: IG Square
Digital Agency: IO Digital
Creative Team: Naeem Raza
Account Team: Mehreen Arjumand
Media: Digital, OOH and brand activation

Client: Honda Atlas Cars Pakistan
Brand: Civic
Brief: Publicise the availability of wireless charging in the Honda Civic
Creative Agency: Golden Circle
Digital Agency: Golden Circle
Creative Team: Naeem Raza
Account Team: Mehreen Arjumand and Zain Ashraf
Media: Digital, OOH and brand activation

Client: Hyundai Nishat Motor

Brand: Hyundai Elantra
Brief: Introduce the all-new Hyundai Elantra Hybrid
Creative Agency: Synergy Pakistan
Media Agency: Synchronize Media
Digital Agency: Synergy Pakistan
Creative Team: Areeb Altaf, Sarmad Siddiqui, Shireen Zaidi and Kayzad Giara
Account Team: Zain ul Abideen and Salman Haider
Media: TV, radio, print, OOH and digital

Client: Khushhali Microfinance Bank
Brand: Khushhali Microfinance Bank
Brief: Current Account
Creative Agency: Synergy Advertising
Media Agency: Synchronize Media
Creative Team: Haroon Riaz, Sohail Mazhar Khan, Ahsan Umer, Nosheen Razzaq and Abdullah Malik
Account Team: Khurrum Pervaiz and Sheeza Zafar
Media: Print

Client: Legal Aid Society
Brand: Awaaz Sabki
Brief: Rollout a campaign to promote religious freedom in Pakistan
Creative Agency: Bond Advertising
Media Agency: Bond Advertising
Digital Agency: Bond Advertising
Creative Team: Misha Muttalib, Meera Jaffer and Rida Bashar
Account Team: Reem Ehteram and Shayan Yousuf
Media: Digital

Client: Moiz Foods
Brand: Moiz Gurr
Brief: Winter launch
Creative Agency: Golden Circle
Media Agency: Starcom
Digital Agency: Golden Circle
Creative Team: Naveen Faisal and Maham Ali
Account Team: Mehreen Arjumand and Zain Ashraf
Media: Digital, OOH and brand activation

Client: Nestlé Pakistan
Brand: Nescafé
Brief: Expand the coffee category in Pakistan by engaging the youth
Creative Agency: RED Publicis
Media Agency: Publicis Media Pakistan
Creative Team: Hamza Amjad, Zareen Rathor, Fatima Muzaffar, Haroon Rashid and Abdus Sami Baig
Account Team: Mobeen Akhtar and Zohaib Burki
Media: TV, POSM and digital

Client: Packages Convertors
Brand: Rose Petal
Brief: Promote the brand during the flu season
Creative & Digital Agency: RED Publicis
Media Agency: IG Square
Creative Team: Ammarah Haroon, Nabeeha Ayaz, Ayesha Shoaib, Haroon Rashid, Hina Fatima and Hadia Tahir
Account Team: Salman Ahmed Khan Lodhi, Junaid Tahir and Numrah Aamir
Media: TV and OOH

Client: Population Services International
Brand: Viya – Campaign #BreakTheStigma
Brief: To initiate conversations around reproductive health and challenge the stigma surrounding related topics through the #BreakTheStigma campaign
Creative Agency: Bond Advertising
Media Agency: Bond Advertising
Digital Agency: Bond Advertising
Creative Team: Misha Muttalib, Meera Jaffer and Rida Bashar
Account Team: Reem Ehteram and Shayan Yousuf
Media: Using social media Influencers

Client: Starlet Shoes
Brand: Athleisure
Brief: Promote the winter collection
Creative Agency: Golden Circle
Digital Agency: Golden Circle
Creative Team: Amna Younas
Account Team: Mehreen Arjumand and Zain Ashraf
Media: Digital, OOH and brand activation

Client: The Potato Factory International

Brand: OPTP
Brief: Promote OPTP’s beef burgers
Creative Agency: Design Leagues
Media Agency: Clickity Corp
Digital Agency: Yell Design
Creative Team: Ghazi Salahuddin, Muhammad Saad, Yasir Latif, Shafeeq ur Rehman and Haider Azim
Account Team: Usman Haroon, Talha Abdulla and Nabeel Tahir
Media: Digital and OOH

Client: UBL Fund Managers
Brand: Al–Ameen Funds
Brief: Promote the savings accounts for pensioners
Creative Agency: Golden Circle
Digital Agency: Golden Circle
Creative Team: Naveen Faisal
Account Team: Mehreen Arjumand and Zain Ashraf
Media: Digital, Outdoor and Brand Activation

Client: U Microfinance Bank Limited
Brand: U Microfinance
Brief: Promote Financing for electric cars
Creative Agency: Synergy Advertising
Media Agency: Synchronize Media
Creative Team: Haroon Riaz, Sohail Mazhar Khan, Ahsan Umer, Nosheen Razzaq and Abdullah Malik
Account Team: Khurrum Pervaiz and Abana Dean
Media: Print