Today technology is reshaping industries and lives globally. Over the last decade, groundbreaking advancements have revolutionized all sectors, enhancing their capabilities.

The retail industry also has undergone a technological revolution. Complex retail operations occur continuously, involving thousands of consumers in a given area. Modern trade and e-commerce have utilized technology to enhance efficiency across the value chain. While these players have benefited from better access to technology, capital, and resources, traditional trade remains significant in developing economies like Pakistan, India, Brazil, and Indonesia.

SnappRetail steps in to address this disparity
SnappRetail is a retail fintech startup, focusing on digitalizing traditional trade in Pakistan. Our Micro ERP empowers retail owners to digitalize Sales, Inventory Management, Credit Management, Stock Ordering, Analytics, Micro-lending, Digital payments, and Ecommerce for both B2B and B2C.

Through SnappRetail system, traditional retailers can optimize their functions strategically, fostering growth and competitiveness in today’s landscape. The potential impact of SnappRetail on the retail sector is huge, creating value that extends to millions of lives across Pakistan. Our goal is to onboard millions of traditional trade retailers, triggering a ripple effect with far-reaching consequences. The user-friendly interface of the MES streamlines retailers’ day-to-day activities, offering a seamless experience that has garnered positive feedback from our onboarded retailers.

Collaboration is at the heart of our approach, as we seek to work alongside other market players to provide the best possible service for customers. SnappRetail aims to create an ecosystem where aggregators and applications can leverage our platform to enhance their services.

Automation out of data darkness
At SnappRetail, we’ve revolutionized the retail industry in Pakistan with our innovative E-POS, hardware, and software devices strategically placed in every store. When a customer steps into one of our partner stores and makes a purchase, our state-of-the-art system captures the transaction data. This isn’t just about recording sales; it’s about understanding the entire customer journey.

Our dedicated team of data analysts and data scientists dive deep into this treasure trove of information to uncover invaluable insights. We’re not just crunching numbers; we’re deciphering shopper behaviors, preferences, and trends. It’s about turning raw data into actionable intelligence.

Traditionally, Pakistan’s Retail Audit relied heavily on ‘claimed’ data collected by field personnel, often relying on retailers’ memory recall. This approach had its limitations, mainly due to the lack of a structured data collection method, especially in the traditional trade sector, which makes up a substantial 75% of the retail industry.

But here at SnappRetail, we’ve changed the game. We’ve strategically placed our devices within stores, marking a significant leap forward in Pakistan’s retail audit industry. We’ve embraced Point of Sale (POS) scan data, the gold standard in the Consumer-Packaged Goods (CPG) industry.

This transformation means we can analyze trends with unprecedented precision. We’re not just providing data; we’re delivering the insights that decision-makers need to excel in today’s dynamic market. With SnappRetail, it’s not just about recording transactions; it’s about unlocking the true potential of your business.

The Insights We Unveil
So, what kind of insights can SnappRetail provide for organization? The possibilities are vast, empowering stakeholders to make informed decisions that drive growth:

Consumer Data: Understand your target audience in unprecedented depth, unraveling their preferences and behaviors.
Pricing Data: Optimize your pricing strategy to ensure maximum profitability without compromising competitiveness.
Purchasing Patterns: Reveal hidden patterns and trends in consumer behavior within traditional retail stores.
Top-Selling Categories: Identify high-demand products that deserve prime space on your shelves.
Basket Analysis: Maximize cross-selling opportunities and boost sales by understanding buying patterns.
Consumer Analysis: Dive deep into consumer habits and preferences to tailor your offerings.

Retail Landscape Overview: Gain comprehensive insights into the dynamics shaping the retail market.
SKU Data: Track the performance of individual products to make informed stocking decisions. Geographical Analysis: Pinpoint growth prospects in specific regions, capitalizing on localized trends.
Trend Analysis: Stay ahead of the curve with real-time insights into evolving market trends.
Category Analysis: Discover untapped niche markets ripe for expansion.
Market Share Benchmarking: Measure your performance against competitors to gauge your standing.

Pioneering Towards a Data-Driven Future
Our vision extends beyond the present as we aspire to evolve into a blockchain-powered solution. By providing a platform for comprehensive retail insights covering traditional and specialized stores throughout Pakistan, we envision a future where data is readily accessible and leveraged to its full potential. In the ever-transforming world of retail, with accurate insights from SnappRetail, the future of retail is more promising than ever before.

About the Team
SnappRetail was founded by Adeel Rasheed (CEO), Moazzam Ali Khan (Chief Strategy Officer), Ahsan Aziz (Chief Product Officer), Moiz Ali (CTO), and is currently led by Tariq Bashir (COO). Collectively, they possess over 70 years of experience in the retail tech and fintech sectors. Their extensive experience in the retail industry has enabled them to create robust plans for digitizing the retail value chain and supporting marginalized retailers.

This content has been produced in paid partnership with SnappRetail.