Launched in October 2021, Craveflix offers customers fresh fast food to pair with their late-night Netflix – and other – bingeing adventures. Founded by Hannan Ali (a graphic designer by profession and formerly part of Maskant Lighting’s marketing team) and Paul H. Fern (an entrepreneur with a background in commerce, pharmaceuticals and the leather industry) the venture was borne out of the desire to have cinema snacks at home – especially due to the pandemic lockdowns.
Explaining how the idea for Craveflix came about, Ali says, “We are all familiar with feeling ‘incomplete’ when we don’t have the right snacks to eat while transfixed into the world of TV. Craveflix aimed to fill a gap by not only offering fast food items such as burgers, nuggets, fries and peri bites but by taking it up a notch and offering cinema-style food such as nachos and popcorn.” Moreover, Ali has made a personal vow to not use “easy baits” – such as unrealistic photographs of food for instance – and says that Craveflix delivers exactly what a customer chooses from the menu; in the exact condition they see it online.
Craveflix serves about 60 customers on a daily basis; their mediums for marketing are social media (Facebook and Instagram), WhatsApp and their website. Their target audience consists of men and women between the ages of 16 and 45, from middle to upper-middle income groups, who spend most of their free time watching TV shows and movies, keep up with trends and know what the latest meme game is. Case in point, a recent post depicted a GIF of two shaking fries with the text ‘Our chef after hearing a bad review,’ (a reference to the “kaanpein taang rahi hain”, based on Bilawal Bhutto’s slip of tongue) and offered a 10% discount on orders if one used the promo code KAANPEIN10. The post generated 125 orders over three days. They also aim to use Netflix-themed content to market their products.
Craveflix differentiate themselves from other restaurants and food delivery services by fulfilling midnight munchies and a cinema-inclusive experience, rather than simply delivering food. For instance, if you order the “The Season” deal, it comes packaged in an easy-to-eat-out-of-box, which has slide-out panels on both sides and a space for your phone in case you want to watch something on it while you eat.
Orders can be placed on the Craveflix website or via WhatsApp. A dine-in café is in the works, which could be operational by November this year, according to Ali. Craveflix currently operates in Karachi with an expansive delivery radius 24/7 – so any time a hunger pangs strike, Craveflix is online to serve you.