Aurora Fact File 2021
Business Rankings, Client Ad Spend, Media Ad Spend and TV Viewership Trends for FY 2020-21.
About the Fact File
Published in Aurora’s November-December edition every year, The Aurora Fact File contains comprehensive and authenticated data on agency positioning, client advertising spend and media advertising spend (revenue).
Business Rankings: Print Media (Newspapers and Magazines)
Business Rankings: Electronic Media (TV Channels)
Business Rankings: Radio Stations
Client Advertising Spend - Print Media
Client Advertising Spend - Television
Media Advertising Spend
Addendum
Due to probable targeted hacking, the computation of the data relevant to the Media Advertising Spend (published on pages 122, 123, 124 and 125 in Aurora’s November-December 2021 edition) was largely corrupted, resulting in widespread, multiple errors in the data. This addendum contains the corrected data and the revised analysis based on that data.
– Editor Aurora.
TV Viewership - Medialogic
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