The Book of Advertising and A New Generation of Superheroes
Pakistan’s industry must prepare to deal with its fiercest agents
of change – the climate and AI, writes Mariam Ali Baig.
Aurora fact file
Media Advertising Spend FY 2022-23
Source: Aurora in consultation with industry experts
Media Advertising Spend FY 2022-23
Source: Aurora in consultation with industry experts.
Television Viewership FY 2022-23
Source: Medialogic
Client Advertising Spend FY 2022-23
Client Advertising Spend
FY 2021-22
TV Viewership Trends
FY 2021-22
Media Advertising Spend FY 2021-22
Source: Aurora in consultation with industry experts
Aurora Fact File FY 2020-21
Business Rankings, Client Ad Spend, Media Ad Spend and TV Viewership Trends for FY 2020-21.
Aurora Fact File 2020
How agencies, channels and other media have fared this past year.
Business Rankings in FY 2016-17
The top communication agencies advertised in print media, TV channels and radio stations in fiscal year 2016-17.
Client advertising spend in FY 2016-17
Top product categories, companies and brands on TV and print media in fiscal year 2016-17.
Media advertising spend 2016-17
An overview of TV, Digital, OOH and Radio spend.
Television viewership in Pakistan
Television viewership trends across Pakistan in Fiscal Year 2016-17.