Aurora Fact File 2021
Business Rankings, Client Ad Spend, Media Ad Spend and TV Viewership Trends for FY 2020-21.
About the Fact File
Published in Aurora’s November-December edition every year, The Aurora Fact File contains comprehensive and authenticated data on agency positioning, client advertising spend and media advertising spend (revenue).
Business Rankings: Print Media (Newspapers and Magazines)
![](https://i.dawn.com/primary/2022/01/61dd65eb89715.jpg)
Business Rankings: Electronic Media (TV Channels)
![](https://i.dawn.com/primary/2022/01/61dd6617cf6e9.jpg)
![](https://i.dawn.com/primary/2022/01/61dd66179b3d4.jpg)
Business Rankings: Radio Stations
![](https://i.dawn.com/primary/2022/01/61de9bed3bf99.jpg)
Client Advertising Spend - Print Media
![](https://i.dawn.com/primary/2022/01/61dd6789aac54.jpg)
Client Advertising Spend - Television
![](https://i.dawn.com/primary/2022/01/61dd66dfa20a0.jpg)
![](https://i.dawn.com/primary/2022/01/61dd66dfa7b5d.jpg)
![](https://i.dawn.com/primary/2022/01/61dd66dfdad3d.jpg)
Media Advertising Spend
![](https://i.dawn.com/primary/2022/01/61dd6859e42da.jpg)
![](https://i.dawn.com/primary/2022/01/61dd6859e258a.jpg)
![](https://i.dawn.com/primary/2022/01/61dd68596fbc9.jpg)
![](https://i.dawn.com/primary/2022/01/61dd6859dad97.jpg)
Addendum
Due to probable targeted hacking, the computation of the data relevant to the Media Advertising Spend (published on pages 122, 123, 124 and 125 in Aurora’s November-December 2021 edition) was largely corrupted, resulting in widespread, multiple errors in the data. This addendum contains the corrected data and the revised analysis based on that data.
– Editor Aurora.
TV Viewership - Medialogic
![](https://i.dawn.com/primary/2022/01/61dd6affbac2a.jpg)
![](https://i.dawn.com/primary/2022/01/61dd6affcefcf.jpg)
![](https://i.dawn.com/primary/2022/01/61dd6affecd26.jpg)
Comments (0) Closed