Aurora Magazine

Promoting excellence in advertising

Published in Jul-Aug 2021

Campaigns for May-June 2021

Aurora's campaign register for May-June 2021.

Client: Bank Al Habib

Brand: Customer Security Awareness
Brief: Security awareness campaign to protect customers from scammers
Creative/Media/ Digital Agency: Bond Advertising
Creative Team: Lalarukh Ali, Asif Hussain, Samreen Sarwar
Account Team: Jibran Ausaf
Media: Print, TV, Digital

Client: Bank Al Habib

Brand: Mera Pakistan Mera Ghar
Brief: Highlight the Affordable Housing Finance Scheme
Creative/Media/Digital Agency: Bond Advertising
Creative Team: Arshad Ali, Samreen Sarwar, Lalarukh Ali
Account Team: Jibran Ausaf, Shayan Yousuf
Media: Print, TV, Digital

Client: Bank Al Habib

Brand: Roshan Digital Account
Brief: Promote Roshan Digital Account
Creative/Media/Digital Agency: Bond Advertising
Creative Team: Lalarukh Ali, Asif Hussain, Samreen Sarwar
Account Team: Jibran Ausaf, Reem Ehteram
Media: Print, TV, Digital

Client: British Council Pakistan

Brand: IELTS
Brief: Promote the British Council’s IELTS programme
Creative/Media/Digital Agency: Manhattan Communications
Creative Team: Sharjeel Ahmed, Ahmed Hassan, Khurram Siddiqui
Account Team: Ameen Lokhandwala, Ali Zaki
Media: Radio, OOH, POS

Client: Commander Tea

Brand: Commander Lajawab Black Tea
Brief: Re-launch the brand’s image
Creative/Digital Agency: Golden Circle
Media Agency: GroupM
Creative Team: Zara Bangash, Asif Javed
Account Team: Mehreen Arjumand
Media: TV, OOH, Digital, POS

Client: Dairyland Pakistan

Brand: Dayfresh Drinking Yogurt
Brief: Launch campaign
Creative Agency: Firebolt63
Media Agency: Starcom
Digital Agency: Viral Edge
Creative Team: Ammad Ali Khan, Keatan Kumar, Noreen Omer, Areeb Shah, Sarah Yaldram
Account Team: Ahmed Ali
Media: Digital, POS

Client: Fauji Foods

Brand: Nurpur Dairy Cream
Brief: Launch Nurpur’s Dairy Cream
Creative Agency: Golden Circle
Media Agency: Blitz
Digital Agency: Convex
Creative Team: Zara Bangash, Shargeel Zafar
Account Team: Mehreen Arjumand
Media: Print, Digital, OOH, POS

Client: Fine Daily Necessities

Brand: Kingtox
Brief: Promote the new double coloured cap of Kingtox spray
Creative Agency: Manhattan Communications
Media Agency: Mindshare
Digital Agency: Viral Edge
Creative Team: Yasir Aslam, Farukh Fayyaz, Adeeba Khan
Account Team: Ameen Lokhandwala, Tehmina Sidiqui, Ali Zaki
Media: TV, Digital, POS

Client: GlaxoSmithKline Pakistan

Brand: Panadol
Brief: Panadol is effective against pain
Creative Agency: JWT | GREY
Media Agency: Adcom
Digital Agency: Digitz
Creative Team: Iman Abro, Mehr Hamid, Yawar Iqbal
Account Team: Danish Khan, Sara Koraishy, Nadir Zia
Media: TV, Digital, POS

Client: Haier Pakistan

Brand: Haier Air Conditioner
Brief: Promote smart living and an innovative lifestyle
Creative Agency: Golden Circle
Media/Digital Agency: Blitz
Creative Team: Naeem Raza, Sharjeel Rehman
Account Team: Mehreen Arjumand
Media: Print, OOH, Digital, POS

Client: Haleeb Foods

Brand: Haleeb Juices
Brief: Promote the new packaging
Creative Agency: Golden Circle
Media & Digital Agency: Blitz
Creative Team: Zara Bangash, Khizar Javed, Shargeel Zafar
Account Team: Mehreen Arjumand
Media: Print, Digital, OOH, POS

Client: Honda Atlas Cars

Brand: Honda BR-V
Brief: Promote Honda’s brand love
Creative/Digital Agency: Golden Circle
Creative Team: Naeem Raza, Shargeel Zafar
Account Team: Roa Ibrahim Ali, Mehreen Arjumand
Media: Print, Digital, POS

Client: Hamdard Pakistan
Brand:
Rooh Afza
Brief: Rooh Afza Eid Campaign
Creative/Digital Agency: Blitz Advertising
Media Agency: Blitz (Spark)
Creative Team: M. Sadin Ali, Shakeeb Faruqui, Muzammil Ibrahim, Muhammad Kashif, Maham Kazmi, Kamran Khan, Mansoor Khan, Aysha Manahil, Gulrukh Rizvi, Zahid Ali Qureshi, Maheen Saeed Minhaj Sajid, Simra Shaikh, Fahad Shikoh, Muhammad Shujauddin
Account Team: Sehrish Roshan Ali, Ammar Anwer, Muhammad Areeb, Yuhibullah Habeel, Anas Lutfi
Media: Print, TV, Digital

Client: Pakistan Fruit Juice Company

Brand: Hico Dairy Ice Cream
Brief: Promote Hico dairy ice cream as a family and fun brand
Creative Agency: Firebolt63
Media Agency: Maxus
Digital Agency: Chameleon
Creative Team: Zeeshan Khan, Noreen Omer, Areeb Shah
Account Team: Momin Jamal
Media: TV, OOH, Digital

Client: Pakistan Telecom Mobile Limited

Brand: Ufone
Brief: Promote online funds transfer facility
Creative Agency: JWT | Grey Pakistan
Media Agency: Maxus
Digital Agency: Mirum Agency 
Creative Team: Syed Ammar Haider, Tamoor Mir, Shariq Najeeb, Wajiha Sajjad
Account Team: Sara Koraishy, Saad Qamar, Qasim Saddique, Umair Shams
Media: Syed Wajid Ali (Business Head)

Client: Saaf & Safe

Brand: Saaf & Safe hygiene range
Brief: Launch the brand in the home care and hygiene segments
Creative/Digital Agency: Golden Circle
Media Agency: Starcrest
Creative Team: Zara Bangash, Amna Younas, Shargeel Zafar
Account Team: Ibrahim Ali, Mehreen Arjumand
Media: Print, Digital, OOH, POS

Client: Stylo Shoes

Brand: Stylo Shoes
Brief: Promote the new Stylo Eid collection
Creative/Digital Agency: Golden Circle
Media Agency: IG Square
Creative Team: Zara Bangash, Asif Javed, Amna Younas
Account Team: Shahyar Ahmed, Mehreen Arjumand
Media: Print, TV, Digital, OOH, POS

Client: United Trading & Manufacturing

Brand: Kala Kola
Brief: Nationwide OOH campaign
Creative Agency: Firebolt63
OOH Media Agency: Equation
Digital Agency: Haapa Studio
Creative Team: Zeeshan Khan, Noreen Omer
Account Team: Aun Ali, Mohyuddin Baig, Omer Javid, Ehsan Sheikh
Media: OOH, Digital, POS