Aurora Magazine

Promoting excellence in advertising

Published in Sep-Oct 2020

Campaigns for May-August 2020

Campaigns for May-August

Bank Alfalah

Brand: Alfalah Remittance

**Brief: ** Promote Bank Alfalah as the preferred remittance disbursing bank.

Creative Agency: Ogilvy Pakistan

Media Agency: Media Pulse

Digital Agency: Intellexal Solutions

Creative Team: Anosha Islam, Mirza Omer

Account Team: Jansher Hassan, Tahir Yousuf

Media: TV, Radio, Digital


Easypaisa

Brand: Easypaisa – Every number is welcome

Brief: Change the perception that Easypaisa is only for Telenor users; Easypaisa is for everyone.

Creative/Digital Agency: Ogilvy Pakistan

Media Agency: Starcom

Creative Team: Assam Khalid, Ayeza Raza, Aiman Saleem

Account Team: Abdul Haseem, Sehar Palijo, Naved Qureshi

Media: TV, Radio, Digital


Easypaisa

Brand: Eidipaisa

Brief: Maintain the spirit of Eid-ul-Fitr during the pandemic.

Creative/Digital Agency: Ogilvy Pakistan

Media Agency: Starcom

Creative Team: Assam Khalid, Ayeza Raza, Aiman Saleem

Account Team: Abdul Haseem, Sehar Palijo, Naved Qureshi

Media: Radio, Digital


HabibMetro Bank

Brand: HabibMetro Contactless Visa Debit Card

Brief: Promote HabibMetro Contactless Visa Debit Card during Covid-19 when using notes is a major concern for everyone.

Creative/Digital Agency: Synergy Dentsu

Media Agency: Synergy Advertising

Creative Team: Safder Ali, Sumayyah Aidrus, Maria Shamsi

Account Team: Shoaib Hasan

Media: Print, TV, Radio


McDonald’s Pakistan

Brand: McDonald’s

Brief: To create awareness about an affordable lunch deal.

Creative/Digital Agency: Manhattan Communications

Media Agency: Mediacom

Creative Team: Shahzeb Ahmed, Sharjeel Ahmed, Yasir Aslam, Ahmed Hassan, Arsalan Qureshi

Account Team: Shahbaz Mirza, Nivyan Rehmani, Tehmina Siddiqi

Media: Digital, OOH, POS


McDonald’s Pakistan

Brand: McDonald’s

Brief: Promote the re-imaging of the F9 Park Restaurant.

Creative/Digital Agency: Manhattan Communications

Media Agency: Mediacom

Creative Team: Shahzeb Ahmed, Sharjeel Ahmed, Yasir Aslam, Arsalan Qureshi

Account team: Shahbaz Mirza, Nivyan Rehmani, Tehmina Siddiqi

Media: Digital, OOH


Mondelez Pakistan

Brand: Cadbury Moro

Brief: Promote Cadbury Moro; it is packed with energy so that you can be at your physical and mental best.

Creative Agency: Ogilvy Pakistan

Media/Digital Agency: Starcom

Creative Team: Faraz Ali, Waleed Ansari, Ali Askari, Anosha Islam, Mirza Omer, Sadia Qutubuddin

Account team: Farhan Faisal, Hasaan Jalil, Naved Qureshi, Tahir Yousuf

Media: TV, Digital, OOH


Qarshi Industries

Brand: Qarshi Jam-e-Shirin

Brief: Promote the association of Qarshi Jam-e-Shirin with festive occasions.

Creative Agency: Manhattan Communications

Media Agency: Mindshare

Digital Agency: Obrotu

Creative Team: Arshi Ashraf, Adeeba Khan, Adil Siddiqui, Junaid Siddiqui

Account Team: Ameen Lokhandwala, Ali Zaki

Media: TV, Digital, OOH


Unilever Pakistan

Brand: Brooke Bond Supreme

Brief: Behind every tiff lies a whole lot of love.

Creative Agency: Ogilvy Pakistan

Media Agency: Mindshare

Digital Agency: Symmetry Digital

Creative Team: Faraz Ali, Waleed Ansari, Anosha Islam, Mirza Omer

Account Team: Farhan Faisal, Hasaan Jalil, Tahir Yousuf

Media: TV, Digital, OOH