The DVC shares the story of architect Sakina Khan and the struggles her father incurred to make his daughter’s dream of becoming an architect come true. Sakina’s father, a small-scale contractor from a lower middle-class background, shatters preconceived notions within his community, first by rejoicing at the birth of a daughter and then supporting her to become the strong independent woman she is. Following her academic success Sakina passes her exams and is set to attend university, but fears her financial background will put a restraint on her from pursuing her higher education.
While this story may appear familiar, with this campaign, Adamjee Life highlights its belief that no dream is too big for those willing to work hard to achieve it. As the story progresses, we see that Sakina’s father is not able to pay her university fee, a moment that could shatter all her dreams and ambitions.
Realising his daughter’s passion to excel in life, Sakina’s father opts for Adamjee Life’s insurance plan which transforms her dream into a reality.
The DVC highlights the idea that nothing can stop you from achieving your goals. Making the right choices in your life at the precise time can serve as a stepping stone. The wide range of Adamjee Life’s plans are there to power your dreams, whether it is your child’s education, their wedding, your retirement or your investments and savings.
This new campaign by Adamjee Life Assurance works as it resonates with the audience – highlighting a relatable and emotional, yet equally inspirational story of a woman overcoming the odds through the support of her family.
This campaign is meant to serve as a motivational call for everyone who dares to dream big, but are constrained by hurdles. The campaign communicates that with Adamjee Life by your side, you should not be afraid to dream big.
This content has been produced in paid partnership with Adamjee Life.