Aurora Magazine

Promoting excellence in advertising

My Suzuki My Story Season 1

Published Oct 12, 2018 02:00pm
Pak Suzuki recently held a prize distribution ceremony for their digital inititative.

On September 26, 2018, Pak Suzuki Motor Company held a prize distribution ceremony for the winners of their digital initiative ‘My Suzuki My Story’ (#MSMS) Season 1 at the Pearl Continental Hotel in Karachi.

My Suzuki My Story was an innovative platform which encouraged Suzuki customers to share photographs, videos and stories on Paki Suzuki’s Facebook page to demonstrate their “love and affection” for the brand. The initiative lasted for three months, and in this time more than 200 entries were received.

The first prize (a GR-150 bike) was given to Mr. Ali Ahmed for a video which showcased how a Suzuki bike has been his travelling partner over the years. Meanwhile, the second prize, a GS-150SE bike, went to Mr.Rizwan Ahmed Jutt. Like Ahmed, Jutt uploaded a video that told the story of how his Suzuki (a car in his case), has been his companion for decades. Finally, the third price, a GD-110S bike, was awarded to Ms. Syeda Rubab Kazmi, who entered a poem about her father’s beloved Suzuki Mehran.

The ceremony was attended by senior members of Pak Suzuki’s management (including Mr. G. H. Agha (GM – Marketing) and Mr. Takumi Takahashi (GM – Motorcycles) in addition to the winners of 'My Suzuki My Story' and their families.

Mr Agha commented: “Through this competition we have seen the power of the digital medium and how it helps us to connect with our loyal customer base and create an even stronger bond”. He mentioned that Pak Suzuki is always working towards “Customer Satisfaction” and will ensure that the company will continue to provide its customers with innovative products and services.

Given the success of Season 1, consumers can expect an even more exciting Season 2 of ‘My Suzuki My Story' (#MSMS) – with even better prizes!