• THE UNTOLD STORY OF PAKISTAN'S ADVERTISING INDUSTRY OVER THE LAST 70 YEARS BROUGHT TO VIVID LIFE!
• 6 Timeframes Chronicle The Profession's Evolution
• 4 Graphic Narratives Eyeball The Profession With Razor-sharp Wit
• 50+ Inclusive Articles By Top Industry Experts On The Landmark Developments In Advertising, Marketing And The Media
• A Tribute To The Pioneers
• PLUS:
• PUBLISHING IN COLLABORATION WITH *AURORA* ON SATURDAY, MARCH 31, 2018

THE UNTOLD STORY OF PAKISTAN'S ADVERTISING INDUSTRY OVER THE LAST 70 YEARS BROUGHT TO VIVID LIFE!

6 Timeframes Chronicle The Profession's Evolution

1950s & 60: THE AGE OF THE PIONEER
How despite the odds the founding fathers of Pakistani advertisingn laid the foundations of the profession.

1970s & 80s: THE YEARS OF CREATIVITY
The flowering of creativity in the golden years of PTV.

1990s: THE YEARS OF BRAND ELEVATION
Agencies affiliate and brands turn into lifestyle influencers.

TURN OF THE CENTURY: MEDIAS IN COLLISION
The media fragments as TV channels proliferate and FM radio booms.

THE 21st CENTURY: WHEN CONSUMERS AWAKE
The influence of globalisation on consumer preferences.

THE 21st CENTURY: THE AGE OF THE MILLENNIAL
How the Millennial generation is changing advertising's traditional norms.

4 Graphic Narratives Eyeball The Profession With Razor-sharp Wit

1. NIDA IN ADVERTISING WONDERLAND
2. DECIPHERING ADVERTISING DOUBLESPEAK
3. LIVING UNDER THE SHADOW OF THE KICKBACK
4. THE MEDIA PAGEANT: HOW TO CHOOSE YOUR MEDIA

50+ Inclusive Articles By Top Industry Experts On The Landmark Developments In Advertising, Marketing And The Media

A Tribute To The Pioneers

Prince Abbas Mirza, Mohammad Mushtaq, C.A. Rauf, Chaudhry Abdul Ghafour, Sultan Mahmud, N.A. Bukhari, S.H. Hashmi, Bashir A. Khan, Ghulam Hussain Thaver, Iqbal Mir, Anwar Rammal, F.H. Punthakey, S.M. Akhlaq, Jamshed Qureshi, Shahzada Ahmed Shah, Hasan Nawab Effendi, Syed Ahmed Ali, S.M. Shahid, Syed Naseer Haider, Javed Jabbar, Shahnoor Ahmed, Taher A. Khan, Imran Mir

An Odyssey Into The Virtual Journey Of Some Of Pakistan's Best Loved Brands

Berger Paints, Cherry Blossom, Dalda, DAWN, Dettol, HBL, Horlicks, Lux, Pakola, Rooh Afza, State Life Insurance, Tibet Snow, UBL

PLUS:

Zooming In
A series of 20+ photographs by world-class photographer Arif Mahmood on myriad facets of the advertising and media profession.

70 Years of Game Changers
An index of the advertising and media professionals who made a lasting impact on advertising in the last 70 yeas.

The Highlights of Aurora
20 extracts from Aurora's archives (accessible on Dawn.com via a QR code) on the communication trends, brands and personalities that defined the last 70 years of the advertising industry.

PUBLISHING IN COLLABORATION WITH AURORA ON SATURDAY, MARCH 31, 2018