Aurora Magazine

Promoting excellence in advertising

Published in Nov-Dec 2017

Campaigns for September–October

Published in Nov-Dec 2017
Aurora's campaign register.

CLIENT: Allied Bank Limited

Brand: Allied Bank Limited
Brief: Promote Independence Day.
Creative/Media Agency: Fourays Advertising
Creative Team: Henna Naeem, Nyda Ahmad, Saeed Paracha
Account Team: Ali Kardar
Media: Print, TV, Digital


CLIENT: Happilac Paints

Brand: Happilac Paints
Brief: Launch Happilac WIPEOUT Premium Stain Resistant Matt Emulsion.
Creative Agency: Creative Headquarters
Media Agency: Pak Media Communications
Creative Team: Moin Qureshi, Muhammad Ahmad Khan
Account Team: Anika Zahir
Media: Print, TV, Digital


CLIENT: Jazz

Brand: Jazz
Brief: Promote the Jazz and Nokia collaboration.
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Spark
Creative Team: Faiza Khan, Sara Khan
Account Team: Suliman Kayani
Media: TV, OOH, Digital, POS


CLIENT: Bisconni

Brand: Chocolate Chip Cookie
Brief: Connect the brand USP – more chips per bite – with fun, bonding and sharing.
Creative Agency: Manhattan Communications
Media Agency: OMD Pakistan
Creative Team: Adeeba Khan, Mehwish Hassan, Sharjeel Ahmed
Account Team: Sumair M, Tahir Yousuf, Tehmina Siddiqi
Media: TV, Digital, POS


CLIENT: Huawei Pakistan

Brand: Huawei Y5 and Y3 2017
Brief: To launch the latest handsets.
Creative Agency: Synergy Dentsu
Media Agency: Blitz Advertising
Creative Team: Sharjeel Zafar, Sharjeel-ur-Rehman, Shehroz Anjum, Zara Bangash
Account Team: Salman Haider, Umair Saeed
Media: Print, TV, Radio


CLIENT: Jazz

Brand: Jazz
Brief: Promote the Jazz and Samsung collaboration.
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Spark
Creative Team: Faiza Khan
Account Team: Suliman Kayani
Media: TV, OOH, Digital, POS


CLIENT: Haier Pakistan

Brand: Haier Washing Machine
Brief: Promote the benefits of the product.
Creative Agency: Synergy Dentsu
Media Agency: Blitz Advertising
Creative Team: Asif Javed, Atiya Zaidi, Sana Ahmed, Sharjeel Zafar, Shehroz Anjum
Account Team: Carl Franklin John, Imran Mahmud, Uswa Naeem
Media: Print, TV, POS


CLIENT: Izhar Monnoo Developers

Brand: Dream Gardens Lahore
Brief: Launch Dream Gardens Lahore.
Creative/Media Agency: Message Communications
Creative Team: Adnan Mazhar, Nayab Sohail
Account Team: Hafiz Wahab, Huzaifa Anwar
Media: Print, OOH, Digital


CLIENT: McDonald’s

Brand: Waffle Cone
Brief: Reintroduce Choco and Strawberry Waffle Cones.
Creative/Media Agency: Manhattan Communications
Creative Team: Ahmed Hasan, Hashmat Mirza, Yasir Aslam
Account Team: Faraz Khan, Shahbaz Mirza, Shahrukh Sadiq
Media: Print, Radio, OOH


CLIENT: MDS Foods

Brand: Hardee’s
Brief: Promote the opening of the first outlet in Peshawar.
Creative/Media Agency: Firebolt63
Creative Team: Mehwish Nizami
Account Team: Hameez Ahmed
Media: Print, Digital, PR


CLIENT: Telenor

Brand: Telenor 4G
Brief: Relaunch Telenor 4G.
Creative Agency: Ogilvy & Mather Pakistan
Media Agency: OMD Pakistan
Creative Team: Hasan Zulnoon, Sadia Qutubuddin
Account Team: Arsalan Mohsin, Syed Imran Qaiser
Media: Print, TV, Radio, OOH, Digital, POS


CLIENT: The Coca-Cola Export Corporation

Brand: Sprite
Brief: Promote Sprite as the authority on fusion street food.
Creative Agency: Soho Square
Media Agency: Brainchild Communications
Creative Team: Asad Hasan, Umair Anwar, Zehra Zaidi, Zohra Majeed
Account Team: Ahmad Azim, Hassan Bangash, Muzakir Ijaz, Nashmia Irfan,
Media: TV, Radio, OOH, POS, Digital, Activation


CLIENT: Mondelez Pakistan

Brand: Cadbury Dairy Milk
Brief: Make Cadbury Dairy Milk synonymous with meetha moments.
Creative Agency: Ogilvy & Mather Pakistan
Media Agency: Brainchild Communications
Creative Team: Sadia Qutubuddin, Waleed Ansari
Account Team: Haniya Hasan, Naved Qureshi
Media: TV, Digital, Trade


CLIENT: The Coca-Cola Export Corporation

Brand: Cappy
Brief: Promote Cappy as the new juice master brand from Coca-Cola.
Creative Agency: Soho Square
Media Agency: Brainchild Communications
Creative Team: Asad Hasan, Umair Anwar, Zehra Zaidi, Zohra Majeed
Account Team: Ahmad Azim, Hassan Bangash, Muzakir Ijaz, Nashmia Irfan
Media: TV, Radio, OOH, POS, Digital


CLIENT: Waresa Industry

Brand: Reefland
Brief: Promote new Eid designs.
Creative/Media Agency: Firebolt63
Creative Team: Mehwish Nizami
Account Team: Hameez Ahmed
Media: Print, OOH, Digital


CLIENT: Pakistan Cricket Board

Brand: Independence Cup Cricket ki Hala Lala Brief: Promote the World IX. Creative Agency: Blitz Advertising Media Agency: Spark Creative Team: Aamir Mallick, Shakeb Sultan Account Team: Ammar Anwer, Munawer Jamal Media: Print, TV, Radio


CLIENT: The Coca-Cola Export Corporation and United Snacks Limited

Brand: Fanta and Oye Hoye
Brief: Promote the association between Fanta and Oye Hoye.
Creative Agency: Soho Square
Media Agency: Brainchild Communications
Creative Team: Asad Hasan, Danyal Talat, Umair Anwar, Zehra Zaidi, Zohra Majeed
Account Team: Ahmad Azim, Hassan Bangash, Kiran Iftikhar, Muzakir Ijaz, Nashmia Irfan
Media: TV, Radio, OOH, Digital, Activation


CLIENT: Waves Cool Industries

Brand: Waves
Brief: Reinforce the brand image and re-enter the market with a campaign targeting all competitors.
Creative Agency: OCLY Vizeum
Media Agency: Star Crest Communications
Creative Team: Hajra Bilal, Zara Bangash
Account Team: Salman Haider, Shehryar Ahmed
Media: Print, TV, Radio