Following the success of Netflix and iflix in Pakistan, Pi Pakistan (a subsidiary of Pi Holding) has introduced a video streaming platform called Tapmad in February. In addition to Pakistani and Indian dramas and films, Tapmad provides live streaming of several Pakistani channels, many of which are available in HD. The company says that they have optimised their streaming technology to work at optimum levels in a low bandwidth environment like Pakistan. Two subscription options are available: weekly (Rs 15) and monthly (Rs 250) and according to Yassir Pasha, CEO, Tapmad, the target audience are people aged between 16 and 35. He adds that Tapmad “is a family product” and caters to anyone with a smartphone, tablet or TV. Pasha is of the opinion that since mobile handset prices are decreasing steadily, there is no time like the present to launch a service like Tapmad, which is “an original product made by Pakistanis for Pakistanis.”
In addition to Pakistani and Indian dramas and films, Tapmad provides live streaming of several Pakistani channels.